Chart of the Day: Commerce media opportunity

Most advertisers are interested in commerce media outside of retail [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis AUGUST 16, 2024 [Most advertisers are interested in commerce media outside of retail]( [Most advertisers are interested in commerce media outside of retail]( Key stat: 58% of brands and 51% of agencies would like to see [retail media-like]( offerings from verticals beyond [retail]( according to Q4 2023 data from Criteo. Beyond the chart: - Commerce media offerings from nonretailers like airlines, hotels, and financial service institutions are popping up as those industries look to make use of their rich first-party data. - Many of these companies already have ad solutions but are building them out by incorporating first-party purchase data, enabling more relevant [targeted ads]( and using that data for both on- and off-site advertising, as noted in our [Commerce Media Explainer 2024]( report. - But nonretailers will have an uphill battle in reaching audiences as big as the ones retailers can and in keeping consumers from growing fatigued with ad overload. More people visit retailer sites, per Comscore data, and they may be less receptive to ads on sites where they don’t usually see them. Use this chart: - Highlight expansion opportunities for commerce media. - Argue for the development of partnerships with commerce media networks. [Read online]( More like this: - [4 predictions for the future of commerce media networks]( - [Commerce media, financial media, retail media: What are the differences?]( - [ATMs could be an untapped goldmine for retail and commerce media]( - [3 industries poised for retail and commerce media network growth]( More Chart of the Day: - 8/15 - [Social media across generations]( - 8/14 - [Much ado about AI]( - 8/13 - [Digital media darling]( - 8/12 - [Who actually likes cookies?]( - 8/9 - [GenAI use around the world]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](