New ad formats from Disney, YouTube, Instacart

The Joint Industry Committee certifies iSpot, completing its Nielsen-alternative trifecta [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis AUGUST 15, 2024 Feeling nostalgic? McDonald’s released a line of cups that nod to previous popular collectables. Which one of these collectables is not on one of the cups? A) Beanie Babies B) Barbie C) Hello Kitty D) Furby [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [3 new ad formats and what they mean for marketers]( Disney is encouraging its viewers to play. Instacart is balancing food content and advertising. YouTube is experimenting with less-intrusive picture-in-picture placements for livestreams. Here is how advertisers can capitalize. [Keep reading]( IN THE NEWS [The Joint Industry Committee certifies iSpot, completing its Nielsen-alternative trifecta]( The Joint Industry Committee (JIC), a consortium of TV networks and streaming services working to create digital video advertising standards, has fully certified iSpot for age-gender person-level demographics. Our take: Major challenges still stand before the JIC’s effort to transition to non-Nielsen currencies, like the fact that YouTube still is not a member. But iSpot’s hitchless certification could accelerate adoption of alternatives, making 2025 upfronts one to watch closely. [The Joint Industry Committee certifies iSpot, completing its Nielsen-alternative trifecta]( [Keep reading]( ANALYSIS [4 predictions for the future of commerce media networks]( “Over the last 12 months, we’ve seen a flurry of [media advertising] activity from outside the retail sector,” our analyst Sarah Marzano said on an episode of the “Behind the Numbers: Reimagining Retail” podcast. Although retail kicked off the commerce media trends, financial services, travel companies, and intermediaries such as Instacart and Uber Eats are monetizing their customer data and setting up ad networks. The rise of commerce media networks is changing the way advertisers approach targeting and how consumers interact with brands. Here are four predictions on these emerging trends. [Keep reading]( THINGS TO KNOW ⚖️ [Google’s future in question: DOJ considers divestment after monopoly ruling]( 🤔 [Is using AI-generated content for SEO plagiarism?]( 🎮 [Ad gamification is here]( 📺 [Fewer ad breaks and more user engagement on YouTube CTVs]( 🐰 [Tubi outranks Peacock, Max, Paramount+ Apple TV+ in total viewing time]( PODCAST [Behind the Numbers: What’s fueling Amazon’s businesses]( On today's episode, we discuss what's driving online sales for Amazon, its outlook on brick-and-mortar, and how its ad business continues to outperform the market. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](