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Your Guide to Tracking CTV Performance - "EMARKETER FYI" is part of your subscription to the EMARKETER Daily Newsletter. Trouble viewing? [View in browser](. --------------------------------------------------------------- Your ultimate guide to CTV measurement [MNTN] TV advertising was once reserved for big brands that could afford the real estate. But Connected TV has changed all that, making the biggest screen in the house accessible to brands of all sizes — and reinventing the way this channel is measured in the process. With its performance-first capabilities — just like other digital channels like search or social — Connected TV gives you access to detailed campaign data and full visibility into your results. To tap into this channel’s full potential, you’ll need to know what to look out for. Learn more about all things CTV reporting and measurement with our guide, which covers: - How Connected TV boosts your other ad channels - The importance of real-time measurement - How real brands use the MNTN platform to drive performance [Read the Guide]( 823 Congress Avenue #1827 Austin, TX 78768 info@mountain.com • [mountain.com](   --------------------------------------------------------------- EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( [Privacy Policy](