What’s next for Google?

5 key stats on loyalty programs [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis AUGUST 14, 2024 The best time to start planning a holiday campaign is January 1, and the second best time to start planning is today. With December less than four months away, get insights into planning your holiday connected TV (CTV) ad campaign today during our upcoming webinar, tomorrow at 2pm ET. [Register here]( Was this email forwarded to you? Sign up [here](. TOP STORY [Google’s search monopoly ruling: What comes next]( A federal judge has ruled that Google's search business is an illegal monopoly, marking a significant win for the U.S. government’s efforts to rein in big tech. The landmark decision found that Google abused its dominance by paying device makers billions annually to be the default search engine, stifling competition. [Keep reading]( IN THE NEWS [Olympics viewership surge signals strong demand for premium live events]( The 2024 Summer Olympics in Paris delivered a viewership bonanza for NBCUniversal, attracting an average of 30.6 million viewers across its platforms—an 82% increase from the Tokyo Games. This success underscores the enduring appeal of major live events in today’s fragmented media landscape. Our view: The ability to deliver large, attentive audiences during live events remains a powerful differentiator for both broadcasters and advertisers. The challenge as the media landscape evolves is maintaining this appeal while adapting to changing viewer habits and expectations. [Olympics viewership surge signals strong demand for premium live events]( [Keep reading]( ANALYSIS [5 key stats on loyalty programs and how data-driven insights can elevate the user experience]( Consumers today are mindful about when, where, and how often they spend due to continued economic uncertainty. For price-conscious consumers, loyalty programs provide opportunities to spend more comfortably thanks to discounts and deals. [Keep reading]( THINGS TO KNOW 💔 [Report: US considering forcing a Google breakup]( 👀 [IAB launches ‘diligence platform’ for privacy compliance]( 💬 [OpenAI updates ChatGPT to new GPT-4o model based on user feedback]( 🔎 [Google’s AI overviews: YouTube and LinkedIn up, Reddit down]( PODCAST [Behind the Numbers: Is Just Walk Out the future of payments, and if not, what is?]( On today's episode, we discuss if Just Walk Out technology will ever catch on at scale, how different generations respond to self-checkout, and what the next iteration of in-store payments will look like. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](