Chart of the Day: Much ado about AI

Big Tech’s mentions of AI have spiked over the last two years [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis AUGUST 14, 2024 [Big Tech’s mentions of AI have spiked over the last two years]( [Big Tech’s mentions of AI have spiked over the last two years ]( Key stat: Tech’s Big Five (including Meta, [Google]( [Amazon]( Microsoft, and Apple) have all upped mentions of AI during their 2024 earnings calls compared with two years prior, according to company releases. Beyond the chart: - Back in April, EMARKETER analyst Jasmine Enberg identified [Meta as a potential “dark horse”]( in the generative AI war. - On [Meta’s]( earnings call, founder and CEO Mark Zuckerberg talked about AI’s potential for ad creation, business, social interactions, and finding information. - “In the coming years, AI will be able to generate creative for advertisers as well,” Zuckerberg said on the call. “Over the long term, advertisers will basically just be able to tell us a business objective and a budget, and we're going to go do the rest for them. We're going to get there incrementally over time, but I think this is going to be a very big deal.” Use this chart: - Highlight AI’s growing impact across Big Tech. - Show the rise in AI mentions as an industry trend. - Demonstrate the increasing need to invest in the implementation and use of AI. [Read online]( More like this: - [Why Meta could be the dark horse in the generative AI war]( - [Generative AI hits 100 million user milestone in US]( - [Google will remain the top destination for ad spend in the generative AI era]( - [People think social media, search companies most impacted by generative AI]( More Chart of the Day: - 8/13 - [Digital media darling]( - 8/12 - [Who actually likes cookies?]( - 8/9 - [GenAI use around the world]( - 8/8 - [Gamers spend real coins]( - 8/7 - [The top 10 retailers]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](