Gold medal takeaways

Retail media ad growth outpaces search and social in Q2, despite rising costs [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis AUGUST 13, 2024 Demand generation can’t come at the expense of building a brand. Join our live webinar at 2pm ET today to learn effective brand-building strategies for today’s competitive market. [Register here]( Was this email forwarded to you? Sign up [here](. TOP STORY [5 trends for 5 rings: Olympic marketing lessons that can make marketers year-round champs]( This year’s Olympics were a major opportunity for marketers, both on TV and connected TV (CTV) and on social media. The Games only come around every two years, but the marketing lessons are applicable long after Paris’s crowds have cleared. From a push for generative AI (genAI) to athletes becoming creators in their own rights, here are five takeaways from the Summer Olympics. [Keep reading]( IN THE NEWS [Retail media ad growth outpaces search and social in Q2, despite rising costs]( Retail media, paid search, and paid social all experienced increases in spend, according to Skai’s Q2 2024 digital marketing quarterly trends report, despite rising costs across channels. Our view: Rising costs in digital advertising reflect a broader trend of higher prices across all major channels, posing challenges for marketers who must balance increasing ad expenses with maintaining effective campaign performance. [Keep reading]( ANALYSIS [Netflix has a substantial lead among sub OTT platforms, but two newer players are growing time spent the fastest]( Netflix dominates in consumer attention however you slice the data. The US leader in streaming has so many viewers that time spent on the platform will average out to an impressive 35 minutes per day across the entire adult population in 2024. Its active audience is also more dedicated than any other OTT platform’s (1:04 per day this year). Netflix boasts the highest time spent figure among users by any media company in the US, eclipsing even TikTok and YouTube (51 minutes each). [Netflix has a substantial lead among sub OTT platforms, but two newer players are growing time spent the fastest]( [Keep reading]( THINGS TO KNOW 🥇 [Men’s basketball gold scores 19.5M viewers, highest since]( games]( 💬 [TikTok comes for messaging apps with addition of group chats]( 🤝 [Universal Music and Meta announce ‘expanded global agreement’ for AI, monetization]( 🍏 [Apple says Patreon must switch to its billing system or risk removal from App Store]( PODCAST [Behind the Numbers: What to make of the Google antitrust ruling, part 2—What this means for Google and which competitor benefits the most]( We discuss what this decision will actually mean for Google and which competitor is likely to benefit the most from whatever penalties get handed out. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](