SearchGPT won’t disrupt Google—yet

Driven by CTV and retail media, The Trade Desk posts 26% revenue jump in Q2 [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis AUGUST 12, 2024 An increasing number of states are banning smartphones in schools. What percentage of high school teachers list cell phones as a major problem in the classroom? A) 22% B) 53% C) 72% D) 98% [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [Why ChatGPT's SearchGPT won’t disrupt Google, yet]( OpenAI's rumored search engine became a reality with its launch of SearchGPT this month. While it joins other AI search platforms like Perplexity and Arc Search, the scale of ChatGPT raises the question: Could this be the Google killer? It has a long way to go. Google has more than 90% of search engine users, according to June 2023 data from Similarweb. "Google has a leg up here because it is the default search engine across most smartphones, devices, [and] major browsers in the US and globally," our analyst Evelyn Mitchell-Wolf said on a recent "Behind the Numbers" podcast. "Because of that, it is the path of least resistance to search. It is the easiest way for consumers to get what they want on the web." [Keep reading]( IN THE NEWS [Driven by CTV and retail media, The Trade Desk posts 26% revenue jump in Q2]( The Trade Desk delivered a 26% YoY revenue jump in Q2 2024, reaching $585 million. That growth outpaced other digital marketing players and has been consistent for several years. Our view: The Trade Desk sees the shift in digital advertising toward the open premium internet as a significant opportunity—and that’s something we can agree on. The company's position as a buy-side platform allows it to offer relatively objective advice to brands on where to allocate their ad spending across various premium content providers. [Keep reading]( ANALYSIS [Where retailers should use genAI: customer service, experiences, and recommendations]( Think like Amazon. While that sentiment could apply to many applications for a retailer, in this case it’s how Beth Ann Kaminkow, global chief commerce officer and CEO of the New York Office for VML, describes how retailers should be thinking about AI. “One of the reasons Amazon is always out ahead and winning is because it’s maniacally focused on what the customer wants and the customer experience,” she said. “The end goal [for using AI] is making the consumer experience in the retail space better, doing things that weren't possible before.” [Keep reading]( THINGS TO KNOW 📱[TikTok users can now shop on Amazon without leaving the app]( 📧[LinkedIn invites brands to sponsor user-generated newsletters]( 🎬[TikTok makes it easier for film, TV brands to reach fans]( 🌐[China leads genAI use in select countries with US close behind]( PODCAST [Behind the Numbers: What to make of the Google antitrust ruling, part 1—Why Google lost and the most likely penalties]( We discuss the reasons US district Judge Amit Mehta decided that Google’s search business constitutes an illegal monopoly and what penalties he is likely to dish out at a hearing in September. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](