How marketers should prep for Chrome’s cookie pop-up

Disney celebrates its first quarter of streaming profits [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis AUGUST 8, 2024 ChatGPT’s mobile app saw a big revenue spike after launching GPT-4o. How many active users will ChatGPT have in the US by the end of the year A) 8 million B) 28 million C) 38 million D) 68 million [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [Cookie or no cookie: What marketers need to know for an opt-in Chrome]( “Cookies are going to be the exception rather than the rule,” analyst Evelyn Mitchell-Wolf said on a recent edition of our “Behind the Numbers” podcast. “Advertisers and publishers are going to need cookieless strategies going forward.” Despite Google’s decision to keep third-party cookies in Chrome for now, preparations that have been underway since the initial 2020 announcement will not be wasted. For now, marketers should continue pursuing targeting and measurement alternatives that do not rely on cookies. [Keep reading]( IN THE NEWS [Disney celebrates its first quarter of streaming profits]( The streaming business, including Hulu, ESPN+, and Disney+, had operating income of $47 million against a prior-year loss of $512 million. Our view: Disney’s first quarter of streaming profit likely couldn’t have been achieved without Hulu, an established streaming advertising force. The next challenge for Disney is maintaining streaming profits despite expectations of slower subscription growth in the coming quarter. [Keep reading]( ANALYSIS [3 reasons US online marketplace are growing, and what brands and retailers need to know]( In 2024, US consumer spending on online marketplaces is forecasted to reach $468.33 billion, with ecommerce sales increasingly shifting to these platforms. The entry of new players like Temu and TikTok Shop, along with Walmart’s expanding third-party marketplace, has intensified competition. By 2028, online marketplace sales are projected to more than double their 2021 levels. [Keep reading]( THINGS TO KNOW ⚽ [Roku to launch FAST premium sports channel]( 🐛 [Google Ads hit by major reporting glitch, exposing competitor data]( 🤼 [ByteDance takes on OpenAI with new text-to-video AI app]( ▶️ [YouTube tests less disruptive livestream ads]( 👀 [Instagram is making views the primary metric for content]( PODCAST [Behind the Numbers: Explaining Meta’s sustained turnaround, the biggest threat it faces today, and more]( On today's episode, we discuss how Meta has been able to sustainably grow revenue again, whether or not it can actually be “the most used AI assistant in the world by the end of the year,” and what is atop the Meta threats list. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](