Chart of the Day: Gamers spend real coins

Half of US mobile gamers spend more than $50 on games each year [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis AUGUST 8, 2024 [Half of US mobile gamers spend more than $50 on games each year]( [Half of US mobile gamers spend more than $50 on games each year]( Key stat: 50% of adult US mobile gamers spend between $1 and $50 per year on mobile games, according to an April 2024 CivicScience survey. Beyond the chart: - Mobile games will generate $23.44 billion in US in-app purchases in 2024, with $22.50 billion of that coming from virtual goods sales, according to EMARKETER’s forecast. - In 2024, US mobile game ad revenues will reach $7.77 billion, per our March 2024 forecast. Some 76% of US marketing decision-makers focus on mobile devices for in-game advertising, per the Interactive Advertising Bureau (IAB). - Mobile gaming is a lucrative market. By 2030, mobile gaming revenues worldwide will total $195 billion, according to GlobalData research. - 86% of US and UK players engage with mobile games at least once per week, and 53% play daily, per Activision Blizzard Media. Use this chart: - Make the case for expanding advertising to include gaming. - Consider selling branded virtual goods in mobile games - Personalize [in-game advertising]( based on player spending habits and age. [Read online]( More like this: - [Kids are more likely than adults to have access to most common consumer devices]( - [Metaverse market set for rapid growth through 2028, despite setbacks]( - [US game ad revenues growth slows]( - [Roblox's new video ads take aim at the lucrative Gen Z market]( More Chart of the Day: - 8/7 - [The top 10 retailers]( - 8/6 - [Keeping it old school]( - 8/5 - [It’s in the game]( - 8/2 - [Gen Alpha has entered the chat]( - 8/1 - [CMO survey says...]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](