What Google’s monopoly ruling means

Why companies turn to fractional CMOs [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis AUGUST 6, 2024 True or false? Some 99% of those using AI platforms for search are still using traditional search engines as well. [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [Google broke trade law with search monopoly, US court rules]( In a landmark decision, US District Judge Amit Mehta has ruled against Google in an antitrust case, finding the tech giant broke US trade law by monopolizing the search and advertising markets. As the first major tech monopoly lawsuit decided in recent years, it could potentially lead to greater search competition and innovation. Our take: This ruling could mark a pivotal moment in the tech industry's history. It challenges the notion that market dominance through aggressive business tactics is acceptable. The real test lies in the enforcement of this ruling. Will it truly break Google's stranglehold on search, or will the company find new ways to maintain its position? It’s hard to imagine a fine of any amount that could discourage Google from defending its market dominance. [Keep reading]( IN THE NEWS [Why companies turn to fractional CMOs]( Average CMO tenure in 2023 at top US advertisers is three years and one month, 11 months lower than the average was about a decade ago, according to April 2024 data from Spencer Stuart. Amid turnover, facing tightening marketing budgets, and pivots to new technology like generative AI, some companies are hiring temporary, contracted fractional CMOs to lead their marketing. [Why companies turn to fractional CMOs]( [Keep reading]( ANALYSIS [The role that brands play in social activism, a Pride 2024 recap]( It’s a balancing act for brands that want to champion inclusivity—authentically and meaningfully, without stirring controversy. “It’s really important for advertising to reflect the world in which we live. Displaying it creates a sense of acceptance,” our analyst Paola Flores-Marquez said on the “Behind the Numbers: Reimagining Retail”podcast. But brands can hurt people by getting it wrong, she added. Pride Month is an opportunity for brands to show their support to the LGBTQ+ community, but it’s also a chance to make blunders along the way. Here’s what it means for brands to get involved in social activism and how to get it right. [Keep reading]( THINGS TO KNOW 💬 [What do people really ask chatbots?]( 📉 [Will stock market crash affect media buys?]( ☁️ [iOS 18 has fulfilled my dream of destroying ads with a Thanos snap]( 🤖 [So far, AI is not disrupting search or making a dent in Google]( PODCAST [Behind the Numbers: What Google’s U-turn on 3rd party cookies means for marketers]( On today's episode, we discuss how Google might present its third-party cookie opt-in to Chrome users, what cookie and cookieless traffic will look like in the future, and what the next move for marketers should be. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](