Chart of the Day: Keeping it old school

Mass merchants are the No. 1 shopping destination for back-to-school this year [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis AUGUST 6, 2024 [Mass merchants are the No. 1 shopping destination for back-to-school this year]( [Mass merchants are the No. 1 shopping destination for back-to-school this year ]( Key stat: Over three-quarters (77%) of US parents plan to visit mass merchant [retailers]( for their back-to-school shopping, per a May 2024 survey from Deloitte. Behind the chart: - Total US back-to-school sales will reach $81.16 billion this year, a 3.2% increase YoY, down from 7.2% growth in 2023, per our forecast. - Though the majority (65.1%) of US back-to-school sales will take place in-store this year, ecommerce continues to grow its share, reaching 34.9% of total US back-to-school sales this year, per our forecast. - Services that connect the online and in-store experience (like [mobile]( apps, buy online, pickup in store, and curbside pickup) will be key for retailers trying to boost sales this back-to-school season as parents look for the best prices and most convenient ways to shop. Use this chart: - Advocate for additional spend on in-store [advertising]( and promotions. - Illustrate the need to include off-price, department stores in back-to-school marketing efforts. - Explore ways to boost traffic across lower-trafficked retailers like fast-fashion or bookstores. - Emphasize the importance of value during back-to-school season. [Read online]( More like this: - [5 key stats on back-to-school 2024 for retailers: Location, timing, and pricing]( - [Back-to-school retail spending slips after record high]( - [Back-to-school special: 8 interesting retailers that made news in July]( - [3 data-backed tips for back-to-school sales success]( More Chart of the Day: - 8/5 - [It’s in the game]( - 8/2 - [Gen Alpha has entered the chat]( - 8/1 - [CMO survey says...]( - 7/31 - [Back-to-school earns lower marks]( - 7/30 - [Gen AI hits 100 mil]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](