YouTube plays long game with Shorts

Roku’s strong Q2 shows the power of CTV ad spend [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis AUGUST 5, 2024 True or false? AI was mentioned 75 times on Meta’s earnings call last week. [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [YouTube’s ad revenues climb, but impact of Shorts is unknown]( While YouTube’s ad revenue is smaller than what Meta will generate from Reels on Facebook and Instagram, it’s neck and neck with TikTok, and far outpaces streaming platforms. “We spend so much time talking about Netflix and Disney+, but neither of those companies will break a billion dollars in ad revenues this year, according to our forecast,” our analyst Evelyn Mitchell-Wolf said on a recent episode of the “Behind the Numbers” podcast. “YouTube gets two thumbs up.” [Keep reading]( IN THE NEWS [Roku’s strong Q2 shows the power of CTV ad spending]( Revenues were $968 million, up 14% YoY. Platform revenues—those from Roku services—made up the majority of revenues at $824.3 million, up 11% YoY. Devices revenues (or hardware sales) were $143.8 million, up 39% YoY. Our take: CTV ad spend is growing fast thanks to reallocation from TV ad spend and a growing audience that wants cheaper entry points into digital video. Roku’s strong Q2 cements its position as a leading CTV platform for viewers and advertisers that can hang with industry giants like Hulu and YouTube. [Roku’s strong Q2 shows the power of CTV ad spending]( [Keep reading]( ANALYSIS [Retailers are racing to develop AI-powered assistants]( Retailers have been quick to seize on the generative AI opportunity. Retail bosses believe enhanced chatbots are among the top three most promising AI applications, per a March 2024 survey by First Insight. Almost a quarter of retailers (22%) have already deployed genAI to automate customer service, with a further 25% currently trialing it, per an October 2023 survey by Google Cloud and NewtonX. [Retailers are racing to develop AI-powered assistants]( [Keep reading]( THINGS TO KNOW ⚙️ [​​Max’s new homepage personalization tech makes viewers stick around, says exec]( 👻 [Q2 was a ‘step back’ for Snap, our analyst says]( 📺 [Roku, Trade Desk ink ID graph deal for streaming ads]( ✏️ [OpenAI says it’s taking a ‘deliberate approach’ to releasing tools that can detect writing from ChatGPT]( PODCAST [Behind the Numbers: How Kamala Harris’s embrace of Brat is fueling her marketing strategy]( On today's episode, we discuss what Brat means, the significance of vice president Kamala Harris putting social media front and center of her campaign, if riding the Brat wave is replicable, and whether it might backfire. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](