Chart of the Day: It’s in the game

More than half of US consumers like playing video games [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis AUGUST 5, 2024 [More than half of US consumers like playing video games]( [More than half of US consumers like playing video games]( Key stat: 53% of US consumers love or like playing [video games]( according to April 2024 data from Collage Group. Among [Gen Z]( that figure increased to 72%. Beyond the chart: - US gamers are most likely to use [mobile]( devices for gaming, rather than computers or a gaming console, per Collage Group. - US game ad revenues will total $8.59 billion this year, with $7.77 billion going to mobile, per our March 2024 forecast. - In-game ad tech has been a recent focus for gaming and ad tech platforms, including Electronic Arts, Roblox, Pubmatic, and Activision Blizzard, all of whom are building out their tech to make gaming more attractive for advertisers. Use this chart: - Make the case for in-game advertising. - Tailor in-game ads to age groups that are most likely to see them. [Read online]( More like this: - [Metaverse market set for rapid growth through 2028, despite setbacks]( - [The increased sophistication of games will attract more brand dollars]( - [US game ad revenues growth slows]( - [US In-Game Ad Revenues Forecast 2024]( (EMARKETER subscription required) More Chart of the Day: - 8/2 - [Gen Alpha has entered the chat]( - 8/1 - [CMO survey says...]( - 7/31 - [Back-to-school earns lower marks]( - 7/30 - [Gen AI hits 100 mil]( - 7/29 - [Where Best Buy tops Amazon]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](