Churn notice: Lessons from raising sub prices

Amazon Prime Video reshapes ad-supported streaming landscape, fuels 20% ad growth in Q2 [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis AUGUST 2, 2024 The long-awaited Disney, Fox, Warner Bros. Discovery joint sports streaming venture is expected to debut this fall. What will the platform be called? A) Arena B) Power Play D) Onsides D) Venu [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [Churn notice: 3 lessons from raising subscription prices]( Consumers are feeling the squeeze of the rising cost of subscriptions. Nearly seven in 10 (67%) US consumers saw at least one of their subscription services increase their cost, per March 2024 survey by CNET. Meanwhile, more than half (52%) of US adults have canceled a streaming service subscription because of increased pricing, per October 2023 data by TransUnion and Dynata. However, by tailoring subscription choices, highlighting value, and accounting for the impact across the business, services can minimize churn. Here are three lessons we’ve learned from audio, TV, and gaming platforms that have recently upped their costs. [Keep reading]( IN THE NEWS [Amazon Prime Video reshapes ad-supported streaming landscape, fuels 20% ad growth in Q2]( While most eyes were on Amazon’s retail and cloud revenues during its Q2 earnings call, its continued progress as a media and advertising leader didn’t go unnoticed: Advertising revenues were $12.78 billion, up nearly 20% YoY. Our view: Prime Video's ongoing innovation in ad formats and viewer engagement sets it up to lead the next wave of streaming and advertising integration—and serve as a formidable competitor to Netflix. [Amazon Prime Video reshapes ad-supported streaming landscape, fuels 20% ad growth in Q2]( [Keep reading]( ANALYSIS [Walmart is strengthening its No. 2 position in retail media search behind Amazon]( Amazon will pull in over 80% of US retail media search dollars this year, per our forecast. But Walmart will continue growing its share of non-Amazon retail media search ad spending over the next two years. [Walmart is strengthening its No. 2 position in retail media search behind Amazon]( [Keep reading]( THINGS TO KNOW 🧵 [Meta’s Threads crosses 200M active users]( 🏑 [The best way to watch the Olympics is on TikTok]( 🐛 [Google Ads hit by major reporting glitch, exposing competitor data]( 🧠[Outbrain acquires Teads for $1B, creates large, indie ad platform]( 👀 [Microsoft says OpenAI is now a competitor in AI and search]( PODCAST [Behind the Numbers: Will people start to SearchGPT, a dynamic pricing minefield, and more]( Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts. Or watch our video podcast on[YouTube]( us on Instagram.]( [The Weekly Listen: Will people start to SearchGPT, a dynamic pricing minefield, and more]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](