4 trending Gen Z TikTok topics

Facebook, TikTok see growth among niche groups, but the core user base remains stable [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JULY 30, 2024 Apple is [reportedly]( considering ads in its streaming service. What percent of OTT viewers in the US watch content on Apple TV +? A) 0.8% B) 8% C) 18% D) 28% [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [4 TikTok topics trending among Gen Z and what they mean for marketers: Brat, Olympics, and more]( This year, we’re in a Brat girl summer. The lime green trend used by Vice President Kamala Harris’s campaign joins a handful of other trends going viral this summer. Marketers may be too late to capitalize with their own content, but there are still important takeaways from these TikTok trends that advertisers can apply long after the trends become outdated. Here are four trends every marketer should know by now. [Keep reading]( IN THE NEWS [TikTok spends on lobbyists and marketing to counteract US ban]( The US Department of Justice called TikTok’s data collection practices a national security threat in response to the platform’s lawsuit attempting to block an impending US ban. The agency contends the Chinese government could compel the app to share sensitive information, according to court filings. Our view: TikTok will have its day in court given bipartisan lawmaker support for restrictions on the app. A protracted legal battle will help TikTok stave off a ban for some time, but there are signs that some marketers are testing the waters of other short-form platforms. [TikTok spends on lobbyists and marketing to counteract US ban]( [Keep reading]( INDUSTRY VIEWS [Social and retail media’s role in omnichannel advertising campaigns]( As consumers turn to social and retail media for discovery over traditional search engines, marketers face a shifting omnichannel advertising landscape. Effective strategies and the right measurement partners are crucial for optimizing cross-platform efforts and gaining holistic campaign insights. This article was contributed by DISQO. [Social and retail media’s role in omnichannel advertising campaigns | Sponsored Content]( [Keep reading]( ANALYSIS [Facebook, TikTok see growth among niche groups, but the core user base remains stable]( Facebook use continues to decrease across all generations except Gen Z. The number of Gen Z Facebook users in the US is expected to jump from 49.0% of the cohort (33.9 million users) in 2024 to 56.9% (40.5 million users) in 2028, per our forecast. They lag Gen Xers and millennials in terms of user numbers and average daily time spent on the platform, although time spent is decreasing among age groups under 55. [Keep reading]( THINGS TO KNOW 📍 [Pinterest explores publisher partnerships to boost ad sales]( 🍎 [Apple releases first preview of its long-awaited iPhone AI]( 🥐 [Paris Olympics viewership soars 79% over Tokyo 2021 to 34.5M viewers]( 👤 [Instagram creators can now make AI doppelgangers to chat with their followers]( ⚡ [Google streamlines ad creation with Merchant Center-Ads integration]( PODCAST [Behind the Numbers: How Spotify became profitable, what a ‘deluxe’ version might look like, and more]( On today's episode, we discuss how Spotify reached sustained profitability, what a “deluxe” tier might look like, and where the audio streaming giant goes from here. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts. [Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](