5 charts showing YouTube’s reach

OpenAI’s SearchGPT joins the battle for search engine supremacy [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JULY 29, 2024 Reddit just launched new [lead generation ads](. What percentage of US social network ad spend goes to Reddit? A) 0.9% B) 9% C) 19% D) 29% [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [5 charts that demonstrate YouTube’s reach: Ad spend, users, and Gen Z]( Last week, YouTube reported that ad revenues were up 13% YoY to $8.7 billion and connected TV (CTV) views grew 130%, demonstrating the platform’s massive potential for advertisers. Between Shorts, YouTube’s flagship short videos that competes with TikTok and Instagram Reels, and its foray into CTV, YouTube is central to digital advertising. Here are five charts demonstrating just how big YouTube’s reach is. [5 charts that demonstrate YouTube’s reach: Ad spend, users, and Gen Z]( [Keep reading]( IN THE NEWS [OpenAI’s SearchGPT joins the battle for search engine supremacy]( OpenAI announced it is testing SearchGPT, a prototype AI search engine designed to challenge Google’s dominance. The prototype marks a significant escalation in the generative search segment, potentially reshaping search and posing an existential threat to Google’s most profitable business. Our view: Google Search owns 91% of the search market. It reported $175 billion in revenues from Search and attached ad sales in 2023. With SearchGPT still in its prototype stage, it will take years for OpenAI to chip away at Google’s lead. [OpenAI’s SearchGPT joins the battle for search engine supremacy]( [Keep reading]( ANALYSIS [What Amazon Prime Day says about consumer sentiment]( “Amazon is in such a unique position to give us an idea of broader consumer sentiment because of their scale and reach,” our analyst Sarah Marzano said on an episode of the “Behind the Numbers: Reimagining Retail” podcast. This year, nearly three-quarters (72.7%) of all US households will be Prime members, according to our July 2024 forecast. “If we examine the behaviors that emerge from Prime Day, we get a good sense of how consumers are feeling.” Here are three takeaways from Amazon’s biggest annual shopping event, and what it says about overall retail trends. [Keep reading]( THINGS TO KNOW 🍎 [Apple Intelligence reportedly delayed]( 💃 [TikTok views lead to shares, research, purchases—especially among women]( 🎙️ [A few blockbuster podcasts are making all the money]( 💌 [Dear Google, who wants an AI-written fan letter?]( PODCAST [Behind the Numbers: How sustainable are current subscription services and loyalty programs?]( In today’s episode, we discuss the longevity of subscription services and loyalty programs from both a client and corporate perspective. How many subscriptions can people afford, and how much can companies afford to give away as part of their loyalty programs? Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](