Chart of the Day: Where Best Buy tops Amazon

Best Buy puts more sponsored product listings in top placements compared with other retail sites [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JULY 29, 2024 [Best Buy puts more sponsored product listings in top placements compared with other retail sites]( [Best Buy puts more sponsored product listings in top placements compared with other retail sites ]( Key stat: Best Buy gave its sponsored product listings the most prominent visibility compared with other retail sites, according to a Q3 2023 to Q1 2024 study from Crealytics. Almost half (51%) of its sponsored products were placed at the top of the page and the other half in the shopping grid. Beyond the chart: - [Walmart]( and [Amazon]( have the most varied placements of [retail media]( ads, appearing throughout its shopping pages (top and bottom of pages and in-grid), the same report found. - [Retail media ads receive a 183% higher engagement rate]( than the baseline average across all impressions tracked by DoubleVerify. High engagement comes at the cost of viewability, however, as the ads are not as frequently seen in full. Only 36% of retail media ads placed on retailers’ owned and operated inventory were seen by viewers, compared with 73% for audience extension inventory. - Retailers with media networks face the challenge of achieving ad visibility without compromising a [user experience]( that is conducive to product discovery and searchability. Use this chart: - Identify retail media networks that align with your advertising goals. - Inform A/B tests of ads across different [retail media networks](. - Diversify your retail media investments. [Read online]( More like this: - [Retail media placements have high engagement but low viewability, says DoubleVerify report]( - [Who are the ad tech platforms powering the retail media ecosystem?]( - [Retail media will account for almost a quarter of all US media ad spend in 2028]( - [Retail Media Search Forecast and Trends 2024]( (EMARKETER subscription required) More Chart of the Day: - 7/26 - [Olympics win gold]( - 7/25 - [TikTok made them do it]( - 7/24 - [There’s a retail app for that]( - 7/23 - [Consumers unsubscribe from Amazon]( - 7/22 - [r/TimeSpent]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](