Is Deadpool & Wolverine the next Barbie?

Key factors affect CMOs’ marketing planning and spending [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JULY 26, 2024 Connected TV (CTV) is projected to account for one-third of combined US linear and CTV ad spending this year, up from under one-tenth in 2019, according to EMARKETER’s forecast. Stay ahead in the evolving CTV landscape with a copy of our roundup, “The Big Shifts Behind CTV’s Blockbuster 2024.” [Download now]( Was this email forwarded to you? Sign up [here](. TOP STORY [Is ‘Deadpool & Wolverine’ this summer’s ‘Barbie’ movie? What marketers should know]( “Deadpool & Wolverine” comes out this week, following a number of cross-promotional activations that have taken advantage of star Ryan Reynolds’ ad prowess. Marketing surrounding “Deadpool & Wolverine” borrows a page from the pink playbook used by “Barbie” ahead of its release a year ago. “Deadpool & Wolverine,” like “Barbie,” is a movie created from well-known IP. It is self-aware, with Deadpool often breaking the fourth wall, much like “Barbie” did with product placements and its feature of Mattel in the movie. And, like “Barbie,” “Deadpool & Wolverine” is on track for a record-breaking opening weekend. [Keep reading]( IN THE NEWS [NBA strikes gold with $76B in new media deals. Here are the winners and losers.]( The league announced new 11-year media agreements with Disney, NBCUniversal, and Amazon Prime Video, set to last through the 2035-2036 season. As part of the deal, more national games will be broadcast on linear TV and streaming services than ever before. Our view: The NBA's recent announcement of its deals marks a new era for the league's broadcast and streaming landscape. The expansion of streaming options through ESPN+, Peacock, and Prime Video reflects a strategic shift toward digital platforms, catering to a growing audience that favors online viewing. [NBA strikes gold with $76 billion in new media deals. Here are the winners and losers.]( [Keep reading]( ANALYSIS [Key factors affect CMOs’ marketing planning and spending]( B2B and B2C marketers agree on the top three factors. The No. 1 factor that impacts marketing and planning spending is the economic climate for B2B marketers and corporate financial performance for B2C marketers, according to a Q1 2024 survey from the CMO Council. These influences on success are not within the control of a CMO. [Key factors affect CMOs’ marketing planning and spending]( [Keep reading]( THINGS TO KNOW 📈 [Ad market expands for 15th month in June, rises 4.8%]( 🔎 [OpenAI announces SearchGPT, its AI-powered search engine]( 👤 [FTC tells businesses identifiers are not anonymous]( ⛹ [The Olympics are the biggest sports event for sponsorships this year]( PODCAST [The Weekly Listen: Google decides to keep cookies, a Spotify for movies, and more]( Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts. Or watch our video podcast on[YouTube]( us on Instagram.]( [The Weekly Listen: Google decides to keep cookies, a Spotify for movies, and more]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](