What now? A updated guide to ID resolution

YouTube’s ad revenues grow 13% YoY, but challenges lie ahead [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JULY 25, 2024 An iconic ’90s toy is the focus of a marketing campaign involving footprints, paint, and glitter left on city sidewalks. What’s the toy? A) Beanie Babies B) Tamagotchi C) Bop It D) Furby [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [A marketer’s guide to ID resolution and ad measurement now that Google has saved the browser cookie]( With browser cookies likely to play a continued role in ad targeting, we’ve updated our guide on the strategies, data types, emerging identifiers, and privacy legislations that should be factored into decision-making. [Keep reading]( IN THE NEWS [YouTube’s ad revenues grow 13% YoY, but challenges lie ahead]( Despite YouTube having what many would consider a strong quarter, it missed growth expectations—likely due to growing competition in the video market. Our view: Looking ahead, YouTube’s inroads into AI, creator tools, and innovative ad formats will likely drive growth and solidify its market leadership. [Keep reading]( ANALYSIS [5 key stats on holiday retail]( For advertisers—and consumers—the biggest shopping season has begun. But claiming a piece of the forecasted $1.37 trillion sales pie may mean stretching out promotions, expanding payment options, and investing in website and app enhancements. Here are five key stats to help boost holiday retail sales this year. [Keep reading]( THINGS TO KNOW 🔎 [Google will ‘soon’ test search, shopping ads in AI Overviews]( 🛍️ [ANA: Advertisers struggling with retail media networks]( 🤖 [Microsoft unveils Bing Generative Search enhanced with AI]( 🏙️ [Roku City is the hottest piece of CTV real estate for brands]( ⚡ [CrowdStrike global outage to cost US Fortune 500 companies $5.4B]( PODCAST [Behind the Numbers: How Netflix is holding on to its streaming crown, the biggest question for its ads business, and more]( On today’s episode, we discuss why Netflix grew subscribers and revenue by such an unexpected amount, the biggest question surrounding its ads business, and its most significant threat. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](