Experts chew on Google’s cookie news

Google Q2 profit jumps 28.3%, buoyed by advertising revenues growth across search and YouTube [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JULY 24, 2024 The ’90s are back, and so are flip phones, as Apple is [rumored]( to be coming out with a foldable iPhone. True or false: More than half of US smartphone users are on iPhones. [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [Despite Google cookie news, ‘the industry will likely end up in the same place,’ say ad experts]( Google put a lid on its cookie deprecation plans on Monday, proposing that rather than deprecate third-party cookies, it would prompt Chrome users to “make an informed choice” on how they share their data with advertisers, according to a blog post from Anthony Chavez, vice president of Google’s Privacy Sandbox. Google initially planned to do away with third-party cookies in 2022. Most recently, that deadline was pushed to 2025, and now it seems the cookie may not crumble after all. Here’s a look at how marketers are reacting. [Keep reading]( IN THE NEWS [Google Q2 profit jumps 28.3%, buoyed by advertising revenues growth across search and YouTube]( Google posted a 14% YoY increase in revenue, demonstrating the efficacy of its innovations and strategic focus on high-growth areas like AI and video content. Google also saw a double-digit percentage spike in advertising revenues aligns with broader industry trends as digital ad spend outpaces traditional media. Our take: Alphabet's impressive Q2 2024 results show its resilience and agility in a shifting market landscape. [Keep reading]( ANALYSIS [Victoria’s Secret, Vitamin Shoppe tips for building a successful loyalty program]( To keep loyalty members engaged, brands must focus on what customers want, offer smart rewards, and keep tweaking their programs. For example, Victoria’s Secret built a special community in its app, while Vitamin Shoppe added multiple tiers and benefits after careful planning. [Keep reading]( THINGS TO KNOW 📖 [Meta releases its biggest ‘open’ AI model yet]( 🏷️ [Meta automatically suggests offers in ads]( 👀 [Posh raises $22M to become TikTok for small events]( 🎮 [Netflix has 80 games in development, will release one per month]( ✈️ [Southwest Airlines teams with TikTok creators for ‘shoppable flights’]( PODCAST [Behind the Numbers: Prime Day 2024—How summer shopping behavior is changing and how marketers should react]( On today’s episode, we discuss this year’s Prime Day. Was Amazon's ad platform breaking on the day of the big deal, how other retailers’ event-day behavior is changing, and how the shopping holiday is impacting the back-to-school season. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](