Chart of the Day: Consumers unsubscribe from Amazon

Amazon Subscribe & Save loses share across CPG categories [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JULY 23, 2024 [Amazon Subscribe & Save loses share across CPG categories]( [Amazon Subscribe & Save loses share across CPG categories ]( Key stat: [Amazon’s]( Subscribe & Save program lost share across nine of the top 10 consumer packaged goods (CPG) categories between 2023 and 2024, according to June data from Numerator. Beyond the chart: - Consumers continue to be cautious about how they’re spending money, which may mean putting their subscriptions on pause and researching the best deals. - Amazon’s US sales of health, personal care, and beauty products and pet products (both of which make up the majority of the top 10 CPG Subscribe & Save categories) will continue to grow by double digits both this year and next, per our forecast. - Health, personal care, and beauty will be the fastest-growing category we track on Amazon in the US this year, growing 14.8% to reach $51.55 billion, or 10.5% of Amazon’s total US ecommerce sales (up from 7.5% in 2021). - Amazon’s US ecommerce sales of pet products will reach $11.78 billion this year, 2.4% of Amazon’s total ecommerce sales in the US, per our forecast. But sales growth is slowing from a high of 38.3% in 2021 to 11.3% in 2024. Use this chart: - Highlight categories where Amazon shoppers may be open to shopping elsewhere. - Suggest focusing resources on high-engagement categories to maximize return on investment and strengthen brand loyalty among existing subscribers. - Illustrate shifting consumer trends and emphasize the importance of adapting marketing strategies to align accordingly. [Read online]( More like this: - [3 reasons US online marketplace are growing, and what brands and retailers need to know]( - [Amazon will surpass 40% of US ecommerce sales this year, despite competition in grocery, home improvement]( - [Back-to-school sales will rise 3.2% this year]( - [Almost all US TikTok shoppers are also using Amazon]( More Chart of the Day: - 7/22 - [r/TimeSpent]( - 7/19 - [Ship shop shape]( - 7/18 - [What CMOs say about genAI]( - 7/17 - [Retail media meets finance]( - 7/16 - [Holiday shopping’s head start]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](