Chart of the Day: r/TimeSpent

Social network users are increasing their use of Reddit more than any other channel [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JULY 22, 2024 [Social network users are increasing their use of Reddit more than any other channel]( [Social network users are increasing their use of Reddit more than any other channel ]( Key stat: Among social networks, Reddit has seen the biggest growth of average time spent per day by US active users, according to our June 2024 forecast. Reddit users will increase their time spent on the platform by an average of 11.0% this year. Beyond the chart: - Time spent on Reddit by the platform’s users will average 31 minutes, up from 28 minutes last year, per our June 2024 forecast. - Since going public in March 2024, Reddit has made platform improvements and secured partnerships to boost ad revenue. In May, it rolled out Dynamic Product Ads to help advertisers improve targeting and visibility.In June, it teamed up with DoubleVerify and Integral Ad Science to enhance brand safety. - This year, Reddit’s US ad revenue will grow 27.9%, reaching $741.2 million, according to our March 2024 forecast. Use this chart: - Consider the value of advertising on Reddit. - Make the case to reallocate ad dollars to other [social media platforms]( to meet shifts in consumer behavior. [Read online]( More like this: - [TikTok leads time spent on social for most US adults]( - [Why advertisers need to keep up with consumer changes in streaming, social search, and gaming]( - [Most teens and parents are comfortable with how much time teens spend on smartphones, social media]( - [A slight increase in minutes per day with media, thanks to another boost for digital]( More Chart of the Day: - 7/19 - [Ship shop shape]( - 7/18 - [What CMOs say about genAI]( - 7/17 - [Retail media meets finance]( - 7/16 - [Holiday shopping’s head start]( - 7/15 - [Foot traffic steps up]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](