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Amazon’s Prime Day advertising hiccup highlights the event’s importance [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JULY 18, 2024 AR is becoming more common for marketers. In what year will US AR users pass the 100 million mark? A) 2024 B) 2025 C) 2026 D) 2027 [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [What marketers need to know about Google Analytics 4]( Despite complaints, marketers who use Google for analytics need to understand Google Analytics 4 (GA4) because it’s not going away. “This is Google’s world, and we’re just all living in it,” said Colleen Harris, director product manager at Ansira. Here’s what marketers need to know in order to maximize GA4’s potential. On July 1, Google pulled the plug on Universal Analytics for all users, leaving reluctant marketers no choice but to adopt GA4, which has presented a steep learning curve for advertisers. The main differences between Universal Analytics and GA4 involve how information is tracked and security. [Keep reading]( IN THE NEWS [Amazon’s Prime Day advertising hiccup highlights the event’s importance]( Amazon’s ad portal crashed and was down briefly on Tuesday evening, per Bloomberg, rendering the company’s self-service ad system largely unusable for sellers in the midst of the retailer’s two-day Prime Day sales event. Our view: The Prime Day ad outage won’t cause a sea change at Amazon, and the event is still set to generate record revenues. But the problem highlights an increasingly tense relationship between Amazon and its sellers, who are struggling to stay above water with high advertising and logistics costs. [Keep reading]( ANALYSIS [Generative AI’s rapid growth moderates as users assess the technology’s potential]( Generative AI’s user growth rate in 2024 is 28.6%—still strong, but more than 30 times slower than last year’s meteoric rise of nearly 900% from a relatively small base of users. Despite a moderation in adoption, the technology is expected to reach 100 million US users in 2024, or 29.3% of the population. For context, Facebook took four years to reach the 100 million-user milestone. Even so, more than two-thirds of US internet users have yet to become regular users in 2024. [Generative AI’s rapid growth moderates as users assess the technology’s potential]( [Keep reading]( THINGS TO KNOW ⛰️ [Paramount Advertising launches self-service platform for smaller businesses]( 👀 [Prime-time TV ad spend down in H1 2024, impressions rise]( 👉 [3 ways to add a human touch to AI-generated content]( 🥇 [For Olympic activations, brands are turning to platforms beyond broadcast]( 🤝 [Verizon launches Peacock-Netflix streaming bundle ahead of Paris Olympics]( PODCAST [Behind the Numbers: The future of streaming]( On today’s podcast episode, we discuss the future of streaming, which streaming service stands out above the rest, how streamers are bringing more sports programming online, and what kind of programming people watch. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts. [Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](