4 CTV Ad Trends to Watch

Data to guide your CTV investments for H2 2024 [View in Browser]( [Insider Intelligence]( Hi there, If you’re tuning in to connected TV (CTV), you’re not alone. Four in 10 US agency and marketing professionals worldwide say they’re reallocating budget from linear TV to CTV, according to data from Interactive Advertising Bureau, Advertiser Perceptions, and Guideline. Download a free copy of our new lookbook, “[4 CTV Ad Trends to Guide Your Investments For the Second Half of 2024]( You’ll gain insight on what’s closing the gap between linear and CTV advertising, including changing consumer viewing preferences, enhanced measurement and attribution capabilities, and more. [Download Now]( Receive your copy. This lookbook is made possible by MNTN. Sincerely, EMARKETER Editors P.S. Please forward this email to colleagues who are interested in CTV advertising. Thank you! --------------------------------------------------------------- This email was sent to [{EMAIL}](mailto:{EMAIL}:default=edit me). If you no longer wish to receive these emails you may [unsubscribe or manage your preferences]( at any time. [Terms of Service]( | [Privacy Policy]( © 2024 EMARKETER, Inc. One Liberty Plaza 9th Floor New York, NY 10006