Chart of the Day: Retail media meets finance

Financial media network ad spend will more than quadruple over the next 2 years [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JULY 17, 2024 [Financial media network ad spend will more than quadruple over the next 2 years]( [Financial media network ad spend will more than quadruple over the next 2 years]( Key stat: US financial media network (FMN) spend will hit $1.50 billion in 2026, $1.15 billion higher than this year, per our June 2024 forecast. Beyond the chart: - FMNs are blowing up much in the same way [retail media networks]( did over the past four years. - Chase and Paypal both launched FNMs this year. Due to the value of their first-party data, more financial institutions will likely follow suit. - While financial institutions have payment data, they don’t have the same existing ad inventory retailers do through shopping sites and off-site partnerships. Expect to see more financial institutions experimenting with shopping platforms, the way [Klarna]( has, and building off-site partnerships. Use this chart: - Identify the trend toward institutions with first-party data building their own media networks. - Consider allocating ad spend to FMNs. [Read online]( More like this: - [The Financial Media Networks Explainer]( (EMARKETER subscription required) - [3 industries poised for retail and commerce media network growth]( - [Fintechs are beating traditional financial institutions in brand awareness—how are they doing it?]( - [Do financial institutions understand Gen Z’s banking communication preferences?]( More Chart of the Day: - 7/16 - [Holiday shopping’s head start]( - 7/15 - [Foot traffic steps up]( - 7/12 - [All eyes on the Olympics]( - 7/11 - [The OOH pathway]( - 7/10 - [GenAI won’t kill Google Search]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](