[Fireside Chat] Beyond Brand Deals: How Marketers Can Navigate the New Creator Economy

Tune in - Find out why creators are going direct-to-consumer Hi there, Nearly all advertisers (90%) now see creator content as a top-notch ad channel, according to the Interactive Advertising Bureau. Creators are also a big source of ad creative, with 60% of brand marketers globally using sponsored digital ads with creators, per October 2023 CreatorIQ data. [Register here]( for a special fireside chat on Friday, July 19 at 2pm ET / 11am PT. EMARKETER’s Vice President and Principal Analyst Jasmine Enberg will sit down with Vice President Marissa Coslov to discuss what this means for marketers, including effective ways to collaborate with creators and leverage their influence. See you there, The EMARKETER Webinar Team P.S. Please forward this invite to colleagues who are interested in the creator economy. --------------------------------------------------------------- This email was sent to [{EMAIL}](mailto:{EMAIL}:default=edit me). If you no longer wish to receive these emails you may [unsubscribe or manage your preferences]( at any time. [Terms of Service]( | [Privacy Policy]( © 2024 EMARKETER, Inc. One Liberty Plaza 9th Floor New York, NY 10006