Urban Outfitters, Poppi turn content into conversions

Amazon’s and NBC’s new NBA TV and streaming deals will elevate their ad businesses [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JULY 12, 2024 YouTube Shorts announced several new features to compete with TikTok. True or false? More than half of the US will watch YouTube Shorts this year? [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [How Urban Outfitters, Poppi turn social media content into conversions]( Entertaining social media content isn’t just good for brand lift, it drives conversions, said Kate Kenner Archibald, CMO for social media marketing company Dash Hudson. The company saw sales double for brands whose content has high entertainment and engagement scores, meaning people watch the video for longer, Archibald said at this week’s The Lead Summit. For brands targeting young consumers like Urban Outfitters or Poppi, entertaining content requires engaging with consumers by uplifting their content. “We really want to make sure that we’re not only part of your feed but part of your conversation,” said Cyntia Leo, head of brand marketing at Urban Outfitters. Here is how Urban Outfitters and prebiotic soda brand Poppi achieve that goal. [Keep reading]( IN THE NEWS [Amazon’s and NBC’s new NBA TV and streaming deals will elevate their ad businesses]( The NBA has finalized new partnerships with NBC and Amazon Prime Video, marking significant changes in its broadcasting landscape. Our view: The new deals represent a strategic diversification of the NBA’s broadcasting partners, potentially boosting viewership through varied platforms and schedules. In some ways, the move increases accessibility; in other ways, it increases friction for sports aficionados, who will need to remember which provider carries specific games. [Keep reading]( ANALYSIS [5 key stats on how Gen Z shops on Pinterest—and what that means for retailers]( Gen Z is Pinterest’s largest and fastest-growing demographic, according to the platform. To cater to its younger consumers, Pinterest is focusing on inclusivity, search, and AI-powered curation. Here are five key stats from a recent Pinterest report on Gen Z and what they mean for brands trying to reach Gen Z consumers across digital channels. [5 key stats on how Gen Z shops on Pinterest—and what that means for retailers]( [Keep reading]( THINGS TO KNOW 🚦 [Audiences love originals. Why aren’t streamers greenlighting more of them?]( 📇 [OpenAI scale ranks progress toward ‘human-level’ problem solving]( 📰 [The New York Times tests AI’s headline-writing capability]( 👻 [VideoAmp extends video ad planning capabilities to AR with Snap]( PODCAST [Behind the Numbers: What's next for Amazon as it turns 30, Toys R Us's all-AI ad, and why customer experience is so low]( On today's podcast episode, we discuss what Amazon has planned for its thirties, the all-AI ad that sparked a debate about the future of marketing, why customer experience is historically low, the most impactful AR feature in retail, what animal can fly backward, and more. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](