Chart of the Day: All eyes on the Olympics

2024 Summer Olympics could be the most-watched televised event in eight years [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JULY 12, 2024 [2024 Summer Olympics could be the most watched televised event in eight years]( [2024 Summer Olympics could be the most-watched televised event in eight years ]( Key stat: The past two Summer Olympic games, taking place in Rio (2016) and Tokyo (2020), each attracted over 3 billion viewers worldwide, according to the International Olympic Committee (IOC)'s official reporting, making them some of the most widely watched televised events over the last eight years. Beyond the chart: - NBCUniveral expects even higher viewership for this Olympic games as it is the first in several years to take place outside of Asia, providing Western audiences with better viewing times. - The company has set record ad revenues for this year’s Olympics, securing $1.2 billion in ad commitments, with over $350 million from new advertisers. - Peacock, NBCU’s streaming service, is raising subscription prices ahead of the games. Ad-supported subscriptions will increase by $2 to $7.99 monthly and ad-free subscriptions will jump to $13.99. - We forecast total US TV ad spend (including [connected TV]( [linear]( will reach $87.74 billion in 2024. Linear TV will continue to make up the majority of that spend through 2028, but its share is declining as spend on CTV grows. Use this chart: - Illustrate the advertising opportunities of major sporting events like the Olympics and World Cup. - Highlight the value of niche, non-sporting events like the wedding of Prince Harry and Meghan Markle. - Evaluate the viewership of televised events worldwide. - Explore the potential of pairing TV campaigns with other streaming platforms (like Spotify) to expand audience reach of events like Eurovision. [Read online]( More like this: - [Shoppable media helps brands monetize live events]( - [Sports ad inventory growth creates new, niche opportunities for brands]( - [5 key stats on CTV: Growth normalizes, subscriptions reign, and ad spend evolves]( - [Reallocation from linear TV is the No. 1 source for funding CTV ad spend increase]( More Chart of the Day: - 7/11 - [The OOH pathway]( - 7/10 - [GenAI won’t kill Google Search]( - 7/9 - [Capitalizing on non-endemic]( - 7/8 - [The down-low on upfronts]( - 7/5 - [How do you compare on AI readiness]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](