Gen Alpha, Gen Z embrace AI

Tubi looks to strike gold again with a UK launch [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JULY 8, 2024 “Despicable Me 4” opened last week to a massive $122.6 million box office debut, per studio estimates. True or false? Box office revenues worldwide will still fall short of pre-pandemic totals this year. [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [Kids and AI: From usage to education and risks]( While many adults are still leery about AI, for young people it’s simply part of their everyday lives. The tech is instinctive to the younger generations, but they need education and guidance. Plus, kids might be more tuned in to AI’s risks than their older counterparts, and nicer when using it. Here’s what you need to know about the generation growing up powered by AI. [Keep reading]( IN THE NEWS [Tubi looks to strike gold again with a UK launch]( Tubi made its debut in the UK last week, giving the Fox-owned, free service access to a lucrative market during a boom time for streaming viewership and advertising. Our view: Tubi faces a starkly different landscape in the UK than in the US, with hefty competition in both the subscription and FAST markets. But its unique content approach and shifting consumer streaming preferences could help it carve out a stake that attracts both viewers and advertisers looking to reach young, active audiences. [Tubi looks to strike gold again with a UK launch]( [Keep reading]( ANALYSIS [Retail media moves off-site, up-the-funnel—are retail media networks ready?]( Retail media is moving beyond performance to become a tool that marketers can use to drive both sales and brand awareness. In this next evolution, off-site, in-store, and upper-funnel formats like connected TV (CTV) and social will play a larger role in marketers’ retail media strategies as they seek more scale and control over their campaigns. To prepare, retail media networks should focus on building out more self-service capabilities while also ensuring they are delivering on both performance and brand outcomes. [Keep reading]( THINGS TO KNOW 🤝 [Paramount Global, Skydance to merge in $8B Deal]( 🤖 [People think social media, search companies most impacted by generative AI]( 🌈 [LGBTQ+ consumers prefer brands that get involved in social issues]( 🏫 [Back-to-school sales will rise 3.2% this year]( PODCAST [Behind the Numbers: Advertising and media trends for H2 2024]( On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024, including some new flavors of bundling we can expect to see, how Apple's AI offering will impact the app ecosystem, and more. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](