Chart of the Day: The down-low on upfronts

Upfront TV ad spend continues declines in 2024 [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JULY 8, 2024 [Upfront TV ad spend continues declines in 2024]( [Upfront TV ad spend continues declines in 2024]( Key stat: US upfront TV ad spend will decline this year by 2.5% and again in 2025 by 4.5%, marking three years of decline, per our May 2024 forecast. Beyond the chart: - As upfront [linear]( ad spend declines, US upfront/NewFront digital video ad spend is on the rise. - US upfront/NewFront digital video ad spend will increase by 37.3% to reach $18.61 billion, per our May 2024 forecast. - As [connected TV (CTV)]( becomes more popular, 40% of US agency and marketing professionals are [reallocating funds from linear to boost CTV spend]( according to March 2024 data by Interactive Advertising Bureau (IAB), Advertiser Perceptions, and Guideline. Use this chart: - Demonstrate the need to diversify advertising beyond traditional TV. - Make an argument for investing in CTV. - Illustrate the decline in traditional advertising. [Read online]( More like this: - [3 milestones that mark the ascent of CTV: Ad spend, viewers, and major players]( - [5 charts to inform your video marketing strategy]( - [Reallocation from linear TV is the No. 1 source for funding CTV ad spend increase]( - [5 key stats on CTV: Growth normalizes, subscriptions reign, and ad spend evolves]( More Chart of the Day: - 7/4 - [How do you compare on AI readiness]( - 7/3 - [Cookieless? Not even close]( - 7/2 - [Where GenAI is headed]( - 7/1 - [Credit where credit is due]( - 6/28 - [Brand Pride]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](