3 non-cookie ad targeting threats

Vidcon more subdued amid thinner brand presence [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JULY 2, 2024 Roblox is venturing into in-game commerce. What beauty brand is testing selling real-world products within the platform? A) Glossier B) Fenty Beauty C) e.l.f. Beauty D) The Ordinary [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [3 non-cookie threats to ad targeting: VPNs, Apple’s Private Relay, and ad-blockers]( At least 80% of US consumers across age groups are concerned about data privacy when interacting with brands online, according to December 2023 data from Attest. And more than half of consumers would stop interacting with companies that have bad reputations around data or don’t allow them to opt out of tracking, per Q2 2024 data from Publishers Clearing House. Here are three non-cookie threats to advertising and information about what advertisers can do to stay visible. [3 non-cookie threats to ad targeting: VPNs, Apple’s Private Relay, and ad-blockers]( [Keep reading]( IN THE NEWS [Vidcon more subdued amid thinner brand presence]( Creators, executives, and fans took over the Anaheim Convention Center last week for Vidcon, which looked and felt different from past years. The mood was positive but more subdued than before. Most of the action was on the community floor, where young consumer mobs formed around booths giving away plush toys and makeovers instead of around creators, who were mostly at the Hyatt hotel nearby. The industry floor felt sparse. Our view: The creator economy has gotten so big and diverse that it’s hard to talk about it as a whole. Top creators now command communities and businesses that rival or surpass traditional brands, but the long tail of creators lives in a very different reality. Many are struggling to monetize effectively due to a lack of business acumen and a roadmap for success. [Vidcon more subdued amid sparser brand presence ]( [Keep reading]( ANALYSIS [TV is the most popular form of media for Black consumers]( US Black adults consume about 81 hours and 13 minutes of media (TV, radio, and internet via any device) per week. That’s almost 12 hours more than the general population, which consumes an average of 69 hours and 22 minutes weekly, according to Nielsen’s February 2024 report, “The Global Black Audience.” [TV is the most popular form of media for Black consumers]( [Keep reading]( THINGS TO KNOW 🦁 [Cannes Lions bet on creators this year. Did it pay off?]( 🚦 [Why are so many affiliate sites losing organic traffic?]( 🤝 [Could Max and Paramount+ merge?]( ▶️ [YouTube now lets users request removal of AI-generated content that simulates their likeness]( PODCAST [Behind the Numbers: How Gen Z uses media]( On today's podcast episode, we discuss what it's like to grow up with AI, where Gen Z are spending most of their media time, and how best to target these young folks with ads. "In Other News," we talk about the LGBTQ+ consumer and how represented US Hispanic consumers are in ad budgets. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](