Chart of the Day: Where GenAI is headed

People think social media, search companies most impacted by generative AI [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JULY 2, 2024 [People think social media, search companies most impacted by generative AI]( [People think social media, search companies most impacted by generative AI]( Key stat: 72% of adults worldwide think generative AI will have a very or somewhat large impact on [social media companies]( and 71% think the same of search engine companies, according to data from YouGov and Reuters Institute for the Study of Journalism at the University of Oxford. Beyond the chart: - This year, 29.3% of people in the US will be generative AI users, per our June 2024 forecast. - Social media companies have already leaned into generative AI, most recently with [Meta]( launching [AI chatbots]( on Instagram. - Google is also using generative AI to drive its AI Overviews in Search, with mixed results. Use this chart: - Emphasize the importance of integrating AI into marketing strategies. - Highlight opportunities for innovation and investment in generative AI. - Advocate for responsible AI practices. [Read online]( More like this: - [How to stay proactive as generative AI transforms the workplace]( - [Generative AI isn’t the content creation engine that marketers anticipated—yet]( - [3 weaknesses AI may help marketers expose]( - [Generative Search Trends 2024]( (EMARKETER subscription required) More Chart of the Day: - 7/1 - [Credit where credit is due]( - 6/28 - [Brand Pride]( - 6/27 - [High mobility]( - 6/26 - [AR’s next milestone]( - 6/25 - [Searching for retail media]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](