5 key stats on ad waste

YouTube dominates US TV viewership, beating out Netflix, according to latest Nielsen data [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JULY 1, 2024 Gen Z is making content. What percent of the generation describes themselves as video content creators? A) 5% B) 25% C) 45% D) 65% [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [5 key stats on ad waste: Fraud, MFAs, brand risks, and beyond]( Last year, Adalytics reported that Google misplaced 80% of video ads. Google contested the report, but concerns about ads showing up in places advertisers don’t want them to persist. Running the wrong kind of campaign in the wrong place wastes ad spend. Fraud, made-for-advertising (MFA) websites, adtech inefficiencies, and brand safety issues all exacerbate this waste. Here are five key stats evidencing the ad waste problem, and what marketers can do to keep their ad spend effective. [Keep reading]( IN THE NEWS [YouTube dominates US TV viewership, beating out Netflix, according to latest Nielsen data]( YouTube accounted for 9.7% of all TV viewership in the US in May, the largest share ever for a streaming platform, per Nielsen’s "The Gauge" report. Our view: YouTube's success hinges on maintaining a strong audience connection with user-generated content and personalized recommendations. As YouTube experiments with episodic and scripted series, its threat to traditional Hollywood becomes even more pronounced. [Keep reading]( ANALYSIS [What marketers need to know about the off-site retail media boom]( Think of off-site retail media as filling a bus with potential customers and driving them directly to your storefront, Bob Coon senior vice president of US sales at TripleLift, said during a recent EMARKETER webinar. But just delivering customers to your storefront doesn’t guarantee they will buy. Here’s what retailers and marketers need to know to take advantage of off-site retail media. [Keep reading]( THINGS TO KNOW 🍎 [Apple expands 30% fee on Facebook and Instagram ads globally]( 🛍️ [Retailers have new allies in their battle to steal ad dollars from Amazon: Meta and Google]( 👓 [Apple reportedly working to bring AI to the Vision Pro]( 🏖️ [IAB Tech Lab analysis reveals grim outlook for Google Privacy Sandbox]( PODCAST [Behind the Numbers: Examining Nvidia’s meteoric rise]( In today's episode, we discuss how Nvidia became the largest company in the world, what might slow them down, and which company is most likely to come for its AI crown. In Other News, we talk about whether Elon Musk's artificial intelligence company xAI can compete with OpenAI. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](