Chart of the Day: Credit where credit is due

Ranking US adults' credit usage in 2024 [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JULY 1, 2024 [Ranking US adults' credit usage in 2024]( [Ranking US adults' credit usage in 2024]( Key stat: Two-thirds (66%) of US adults have used a [credit card]( within the last 12 months, the most popular method of credit usage, according to an April 2024 survey from NerdWallet conducted by The Harris Poll. Beyond the chart: - Among consumers who have used a credit card in the past year, 16% used them for necessities because they didn’t have the money to pay for these expenses outright, per NerdWallet. - 84% of consumers consider inflation to be one of their top three financial concerns, up five percentage points YoY and the highest level in two years, per a TransUnion survey. - Continued concern for the economy may cause consumers to rely more heavily on credit cards and [buy now, pay later (BNPL)]( services in the future. - Credit card debt in the US totaled $1.12 trillion in Q1 2024, up 13.1% YoY, per the Federal Reserve Bank of New York. Use this chart: - Adjust credit card marketing strategies to boost new credit card openings. - Illustrate growth potential for BNPL services. - Highlight the untapped potential of consumers who don’t use any credit products. [Read online]( More like this: - [Credit cards are the most popular payment method in the US]( - [Gen Zers are managing their debts just fine]( - [Young consumers have gravitated toward alternative lending solutions]( - [Cash-back rewards drive consumers to open new credit cards]( More Chart of the Day: - 6/28 - [Brand Pride]( - 6/27 - [High mobility]( - 6/26 - [AR’s next milestone]( - 6/25 - [Searching for retail media]( - 6/24 - [How much do people use ChatGPT?]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](