6 predictions for the rest of 2024

Meta’s new Messenger feature takes aim at SMS marketing [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JUNE 20, 2024 Disney is working to make connected TV ads more interactive by incorporating trivia and other activities into commercials. What is Disney calling the new ad formats? A) Advergaming B) Adtivities C) Commerc-ALLs D) Adctions [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [6 very specific predictions for the rest of 2024: Streaming deals, standardization, Starbucks, and more]( The year is nearly halfway over. As we prepare for H2, our analysts have been hard at work debating some very specific—and potentially unlikely—predictions that could play out in the coming months. Everything from retail media standardization to drone delivery to AI partnerships is at play over the rest of 2024. Here are some of our analysts' hottest takes. [Keep reading]( IN THE NEWS [Meta’s new Messenger feature takes aim at SMS marketing]( Meta made waves at Cannes Lions by announcing that advertisers will soon be able to create and send paid marketing messages on Messenger using its Ads Manager. Our view: While the new feature could be a significant plus for businesses looking to shake up their digital marketing strategies, its success hinges on the quality of Meta’s AI-driven recommendations. Effective personalization of messages and offers, which consumers clearly value, will be crucial for advertisers. [Keep reading]( ANALYSIS [How big will Amazon get?]( After appearing to plateau, Amazon has regained its ecommerce momentum. Amazon’s US ecommerce business struggled to gain market share in recent years and showed signs of approaching its ceiling. But the business rebounded in 2023, outselling competitors in key product categories like health, personal care, and beauty. In the coming years, Amazon will face an uphill battle to sustain this growth—namely, stronger sales in fast-growing ecommerce categories including food and beverage and auto and parts. [How big will Amazon get?]( [Keep reading]( THINGS TO KNOW 🍪 [Amazon reveals cookieless ad solution]( ⭐ [TikTok makes major play for ‘Eras’ of Taylor Swift fans]( ❄️ [Cannes Bloomberg panelist says ‘winter is coming’ regarding privacy]( 💼 [Key ad platform updates of 2024 (so far): A B2B marketer’s review]( 🧑‍🔬 [OpenAI’s former chief scientist is starting a new AI company]( PODCAST [Behind the Numbers: How far have the TV/CTV scales tipped and a shuffle at the top for the CTV ad streamers]( On today's podcast episode, we discuss how much time people spend with TVs and CTVs, how many ad dollars are going to both, and which of the streaming platforms will make the most from ads going forward. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by Roundel. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](