Chart of the Day: CTV steals budget

Reallocation from linear TV is the No. 1 source for funding CTV ad spend increase [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JUNE 20, 2024 [Reallocation from linear TV is the No. 1 source for funding CTV ad spend increase]( [Reallocation from linear TV is the No. 1 source for funding CTV ad spend increase]( Key stat: 4 in 10 US agency and marketing professionals have reallocated ad dollars from linear TV to spend on [connected TV (CTV)]( according to March 2024 data by Interactive Advertising Bureau (IAB), Advertiser Perceptions, and Guideline. Beyond the chart: - 39% of US agency and marketing professionals moved funds out of their ad budget for other types of traditional channels, the same report found. - US CTV ad spend will grow 18.8% this year, while [linear TV]( will increase only 0.7%, bolstered by the Summer Olympics and elections. - CTV will remain an important channel for advertisers, but we expect more moderate growth for 2025 and beyond, after leveling out from a boost driven by the introduction of [Amazon]( ad-supported tier. Use this chart: - Assess your digital ad budget. - Advocate for greater investment in CTV. - Highlight the shift from traditional to digital. [Read online]( More like this: - [3 milestones that mark the ascent of CTV: Ad spend, viewers, and major players]( - [How programmatic political ads will impact the ad ecosystem from CTV to social media and more]( - [How to navigate fragmentation in CTV advertising]( - [What to Watch: H1 2024 TV Ad Spending Trends webinar]( More Chart of the Day: - 6/18 - [Reach Gen Z]( - 6/17 - [Netflix's lead narrows]( - 6/14 - [Ad spend by channel]( - 6/13 - [Changing creatives]( - 6/12 - [Gen Z gets P2P]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](