CVS RMN joins trend of self-service ads

TikTok unveils next-gen ad features, media partnerships, and measurement deals [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis Editor’s Note: Retail Daily will not publish Wednesday, June 19, in observance of Juneteenth. [Click here]( to learn more about the history of the holiday. JUNE 18, 2024 WhatsApp is leaning into nostalgia. Which sitcom cast did the platform reunite for its latest ad? A) The Office B) The Big Bang Theory C) 30 Rock D) Modern Family [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [CVS goes self-service with ads, joining other retail media networks]( CVS Media Exchange (CMX) announced yesterday the beta launch of a new self-service offering in collaboration with The Trade Desk. The offering includes enhanced audience targeting, transparent ad pricing, the ability to activate media through their data service provider, and improved performance insights. For CMX, the move to self-service is about “unleashing autonomy and efficiency” for brands, said Parbinder Dhariwal, vice president and general manager at CVS Media Exchange. [CVS goes self-service with ads, joining other retail media networks]( [Keep reading]( IN THE NEWS [TikTok unveils next-gen ad features, media partnerships, and measurement deals amid regulatory scrutiny]( TikTok unveiled premium ad options and publisher partnerships at its NewFronts event as it girds to fight a potential ban in the US. Our view: Advertisers must carefully weigh the potential rewards of TikTok's innovative ad solutions against the risks posed by the unfolding political drama—though it’s hard for us to imagine a mass advertiser exodus unless the situation dramatically worsens. [Keep reading]( INDUSTRY VIEWS [A performance story: Why CTV ad spending is growing]( As consumers increasingly cut the cord, connected TV (CTV) has emerged as a key platform for advertisers, with US brands expected to spend over $28 billion on CTV in 2024, according to EMARKETER. CTV’s performance-driven features, like precision audience targeting and detailed reporting, are transforming TV advertising and making it accessible for businesses of all sizes. This article was contributed by MNTN. [A performance story: Why CTV ad spending is growing | Sponsored Content]( [Keep reading]( ANALYSIS [3 data-backed tips for back-to-school sales success]( Summer is just getting started, but it’s already back-to-school season for parents. As of mid June, nearly a quarter (24%) of US adults have already begun back-to-school shopping and another 45% will start sometime before the end of July, according to a March 2024 survey from LTK. As retailers roll out their back-to-school campaigns, here are three tips to keep consumers engaged and spending. [Keep reading]( THINGS TO KNOW 📺 [May streaming grows to best viewing share ever at 39%, FAST sees strong gains]( 🔎 [What happens when users replace Google Search with Reddit?]( 🛍️ [Streamers keep leaning in on shoppable ads. Who will get it right?]( 🧵 [Threads finally launches its API for developers]( PODCAST [Behind the Numbers: More very specific 2024 predictions (part 2)—Measuring retail media, Starbucks drones, and publishers and AI]( In part two of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: What happens next when measuring retail media, Starbucks drone delivery pilot, and how the publisher/AI relationship will play out. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by Roundel. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](