Chart of the Day: Reach Gen Z

Where to reach Gen Z online [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JUNE 18, 2024 [Where to reach Gen Z online]( [Where to reach Gen Z online]( Key stat: 87.9% of US [Gen Zers]( are [social network]( users, according to our forecast. That puts social media use just behind digital video viewing, but the gap between will close over the next few years. Beyond the chart: - US Gen Zers are [most likely to be on YouTube]( where 89.3% of the cohort spends time. That’s followed by [Instagram]( (72.5%), [TikTok]( (71.2%), and [Snapchat]( (70.3%), per our forecast. - But [advertisers]( shouldn’t discount smaller platforms like Reddit, where Gen Z use is accelerating, or Pinterest, where the number of US Gen Z users will rival that of [millennials]( by 2028, per our forecast. - Though Gen Z’s VR use lingers behind any other form of media, activity is on the rise, and advertisers should keep a close eye on the tech as applications become more accessible. Use this chart: - Pitch the importance of reaching Gen Z on video and social. - Demonstrate Gen Z’s low but growing VR use. - Evaluate advertising to Gen Zers via podcasts. [Read online]( More like this: - [Social media overtakes search engines for discovery among Gen Z and millennials]( - [There isn’t a clear go-to platform for social search among Gen Z]( - [Gen Z Technology and Media Preferences 2024]( (EMARKETER subscription required) - [Path to Purchase: Moving from Awareness to Conversion]( webinar More Chart of the Day: - 6/17 - [Netflix's lead narrows]( - 6/14 - [Ad spend by channel]( - 6/13 - [Changing creatives]( - 6/12 - [Gen Z gets P2P]( - 6/11 - [Global ad growth]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](