Why brands are sliding into DMs; Apple to phase out SMS

Plus, what brands can expect for the 2024 holiday season [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JUNE 11, 2024 During a keynote at WWDC yesterday, Apple announced it will be integrating ChatGPT into Siri, in addition to other first-party apps. What percentage of the US population uses Siri? A) 12.2% B) 24.6% C) 48.9% D) 71.4% [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [Brands are embracing ad-free features on social media, like comments and DMs]( Brands can no longer solely rely on the feed or Stories to capture users’ attention. Marketers are showing up in spaces where users are spending time and where running a traditional ad isn’t an option, like a post’s comments section or in group chats. [Keep reading]( IN APPLE NEWS: [Apple will phase out SMS—marketers should be celebrating]( announced that its Messages app will support Rich Communication Services (RCS) in iOS 18, changing communication between Android and iOS devices. Our view: Apple's enhancements will revolutionize mobile marketing, providing a robust platform for richer, more engaging customer experiences. [Apple Intelligence makes genAI personal, private, and deeply integrated]( Apple is reframing generative AI functionality within its ecosystem of popular tools, apps, and services allowing it to provide deep personalization features and potentially drive user engagement. Our view: The company’s closed ecosystem and strong focus on privacy could spur AI adoption while accelerating hardware sales. ANALYSIS [What can brands expect for the 2024 holiday season?]( Like last year, we expect deal-hunting consumers and mobile-forward brands to drive the 2024 [holiday season]( according to our [US Holiday 2023 Recap and 2024 Preview]( report. The 2023 trend: [Mobile commerce]( grows its role during the holiday season. - For the first time, mcommerce sales made up over half (50.6%) of total US holiday retail ecommerce sales in 2023, per our forecast. - Mcommerce sales spike during the holiday season, representing 52.7% of total holiday retail ecommerce sales. [Keep reading]( THINGS TO KNOW 🤖 [Yahoo launches AI engine Blueprint Performance]( 📺 [Google ready to fill free streaming TV channels with ads]( 🎮 [Twitch replacing its Safety Advisory Council with streamers]( ⛔ [New York moves to limit kids’ access to ‘addictive feeds’]( PODCAST [Behind the Numbers: Why Gen Z (and Gen Alpha) financial literacy matters]( We examine Gen Z’s low functional knowledge of personal finance and debate whether financial education for young people is outdated. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by Roundel. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](