Spotlight: Upcoming Webinars and Top Resources

Insights from our latest sponsors - "EMARKETER FYI Spotlight" is part of your subscription to our EMARKETER Newsletters. Trouble viewing? [View in browser](. [Discover insights in Nielsen's 2024 Report]( Shape your marketing strategy with the [Nielsen 2024 Annual Marketing Report](. This comprehensive guide taps into the expertise of over 1,500 marketing professionals worldwide to reveal key trends in digital ad spending, brand building, and performance marketing. Learn how to create balanced strategies, maximize ROI, and leverage cross-media campaigns. Equip yourself with the insights needed to navigate the evolving marketing landscape and make data-driven decisions for unparalleled success. [Download Now]( --------------------------------------------------------------- [Analyst Webinar: H1 TV Ad Spending Forecast]( Live: June 12 at 2pm ET Once upon a time, streaming meant no commercials. Today, Netflix, Hulu, Max, and others actively promote their ad-supported tiers as a way to increase revenues and retain budget-conscious subscribers. We invite you to join Ross Benes, our senior analyst, for a [Meet the Analyst Webinar]( made possible by MNTN. Ross will discuss our forecasts for linear and connected TV (CTV) advertising spending for 2024, and what the continued transition to CTV means for ad inventory. [Register Today]( Made possible by --------------------------------------------------------------- [Free EMARKETER Webinar: Path to Purchase]( Live: June 26 at 2pm ET Our research shows 72% of shoppers use multiple channels before making a purchase. The marketing funnel is now a complex, digitally-driven journey. Marketers must adopt innovative omnichannel strategies to stay ahead. [Join us for an exclusive webinar]( featuring EMARKETER’s top retail and ecommerce experts. Get insights on: - Blending digital interactions with in-store experiences - Effective tactics for enhancing product discovery, including the use of AI - Leveraging loyalty programs to drive repeat purchases Don't miss out – [register now]( [Register Now]( --------------------------------------------------------------- [Marketing’s Latest Shifts on Data, AI, and Personalization]( Less than a third of marketers are fully satisfied with their ability to unify customer data sources. As third-party cookies deprecate and AI’s influence grows, that’s a problem—because connecting those disparate data points to craft personalized experiences is more critical than ever. Get your copy of the 9th edition of Salesforce’s “[State of Marketing]( report, featuring data collected from nearly 5,000 marketers worldwide. Inside, you will discover the latest trends in personalization, AI, account engagement, and more. [Download Now]( Compliments of EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [eMarketer's Facebook]( [eMarketer's LinkedIn]( [eMarketer's Twitter](