5 key stats on CTV

Will Perplexity rival Google? [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JUNE 5, 2024 Confused about converged TV? Our H1 2024 TV Ad Spending Trends webinar will teach you everything you need to know. [Register for the June 12 event today](. Test your knowledge: How much will advertisers spend on connected TV (CTV) and linear TV combined this year in the US? A) $48 billion B) $68 billion C) $88 billion D) $108 billion [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [5 key stats on CTV: Growth normalizes, subscriptions reign, and ad spend evolves]( CTV is still one of the fastest-growing channels in advertising, fueled by Netflix, Disney+, Max, Amazon Prime Video, and more adding ads to their platforms. But the previously skyrocketing channel has matured, leaving a new TV landscape where advertisers must contend with balancing ads between linear and CTV and buying inventory even as volume shrinks. Here are five key stats advertisers should know about CTV. [Keep reading]( NEWS AND VIEWS [Gen Z turn to Google 25% less than Gen X when searching]( Our view: Brands who want to reach Gen Z already know they need a presence on social media platforms. Advertisers may want to take a similar approach with search ads, making sure they are not limiting themselves to only Google. [LinkedIn unveils new video ads and AI enhancements for B2B marketing]( Our view: After a year of tight budgets and intense pressure to prove ROI, B2B marketers are optimistic. A new LinkedIn benchmark report found nearly nine out of 10 marketers are confident they can drive revenues in the coming year. [5 ways advertisers can prepare for Google’s AI Overviews]( Our view: Google’s AI Overviews will almost certainly impact publisher clicks. Avoiding declines in ad revenues may be impossible, but websites should be experimenting to stay atop users’ search results. ANALYSIS [Analysts debate: Will Perplexity rival Google?]( Google has a 92% global market share in search, generating massive profits from its ad-driven model. It’s hard to see any platform rivaling that, but generative AI search platform Perplexity, valued at $1 billion, is challenging the leader. We asked two EMARKETER analysts to debate Perplexity challenging Google on a recent “Behind the Numbers” podcast. [Keep reading]( THINGS TO KNOW 🍎 [New York reportedly set to bar social media algorithms for teens]( 👤 [CNN is pushing for more consumer data]( 📱 [More than half of Gen Zers watch longform videos on social media]( 📺 [Max raises prices across its ad-free plans]( PODCAST [Behind the Numbers: Retail pulse check—Why price is still a hot topic, how people derive value, and why things feel bad]( On today's podcast episode, we discuss why prices continue to be such a hot topic, how consumers determine what value means, and which retailers’ performance is representative of the broader retail space. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by Roundel. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](