Gen Z slang to keep marketers from being cringe

4 reasons marketers should be thinking about LinkedIn today [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JUNE 4, 2024 The Wall Street Journal has a new branding tagline. What’s the paper’s new slogan? A) It’s your business B) Street smart C) Cents and sensibility D) On your markets [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [More Gen Z slang words marketers need to know to avoid being cringe]( Earlier this year we put out a guide to common Gen Z slang. The internet moves so fast that it’s time to refresh that guide. TikTok has turbocharged an already fast-moving content cycle, so you’ve probably heard about trends that sound like gibberish. It’s tempting to give up on the spiraling influx of new language, but marketers need to understand at least some of the lexicon to avoid creating “cringe” content. From “the ick” to “mother” to “looksmaxxing,” here are some terms marketers should know. [Keep reading]( NEWS AND VIEWS [Instagram is testing unskippable ads]( Our view: We project instagram’s US ad revenues will grow by 20.2% this year to reach $30.95 billion. If Instagram can keep user attention on ads for longer, it’s possible it could grow revenues even further. [Microsoft Copilot expands AI power to display ads]( Our view: The move comes at the same time as Microsoft is [expanding it’s advertising toolkit]( to connected TV. Offering generative AI to help advertisers with creative will make Microsoft’s ad platform even more attractive. [Why advertisers are turning away from walled gardens]( Our view: As distrust of major ad platforms rises and the industry takes a more open-ended approach, walled gardens are likely to see their share of ad spending diminish. ANALYSIS [4 reasons marketers should be thinking about LinkedIn today]( “The majority of marketers (70%) think [LinkedIn delivers a positive ROI]( for their organization, according to an August 2023 Hootsuite survey,” our analyst Minda Smiley said on a recent episode of our “[Behind the Numbers]( podcast. “That put LinkedIn ahead of Instagram, Facebook, and YouTube.” LinkedIn isn't just for job updates. It has evolved into a platform with brand-safe engagement, sophisticated audiences, and a growing range of advertising tools. Here’s why you should be paying attention to LinkedIn. [Keep reading]( THINGS TO KNOW 👓 [Google gives advertisers data privacy compliance law guidance]( 🚚 [Inside the company placing ads on unbranded delivery trucks]( 💧 [Google leak reveals thousands of privacy incidents]( 📖 [US audiobook sales hit $2B in 2024]( PODCAST [Behind the Numbers: How GPT-4o can help employees at work, how genAI will shape teams, and will AI have a seat on the board?]( On today's podcast episode, we discuss how GPT-4o can help employees with their jobs, how AI will shape organizational change design, and if your new CEO might soon be an AI. Tune in to the discussion with our vice president of genAI Dan Van Dyke and senior vice president of media content, and strategy Henry Powderly. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by Roundel. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](