Chart of the Day: The early birds get back to school

Consumers have already begun back-to-school shopping [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis MAY 29, 2024 [Consumers have already begun back-to-school shopping]( [Consumers have already begun back-to-school shopping]( Key stat: Nearly half (49%) of US adults will begin back-to-school shopping by early July, according to a March 2024 survey by LTK. Beyond the chart: - We forecast US back-to-school retail sales will grow 3.2% to reach $81.16 billion this year. - The majority (65.1%) of those sales will take place in physical retail locations. However, ecommerce’s portion of back-to-school sales has risen from 31.5% in 2021 to 34.9% in 2024. - If the first half of the year is any indication, retailers will need to rely heavily on deals and promotions to secure their share of retail sales. However, they need to make sure they’re also strategically placing them throughout the summer to ensure they’re appealing to the maximum number of consumers. Use this chart: - Plan back-to-school merchandising and promotions. - Demonstrate the importance of early back-to-school marketing. [Read online]( More like this: - [Off-price stores maintain their appeal as shoppers look to score deals]( - [Amazon uses smaller sales events to keep consumers spending outside of Prime Day]( - [3 key consumer trends impacting shopping behavior in 2024]( - [Holiday season ecommerce spending hasn’t gotten much earlier, study shows]( More Chart of the Day: - 5/28 - [Where loyalties lie]( - 5/24 - [Connected shopping]( - 5/23 - [Holiday preview]( - 5/22 - [Top retail trends worth watching]( - 5/21 - [CMO stints]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](