Our tips for making data-driven decks; Ad market grows again

PayPal is building an ad network [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis MAY 28, 2024 Here’s a quick quiz to start off your week: True or false? Digital advertising makes up more than 80% of total US media ad spend. [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [6 steps to tell effective data stories]( To be effective communicators, marketers must convey data in easy-to-digest ways. Whether they’re advocating for more resources, delivering a performance report, or influencing strategic decisions, marketers should integrate data at every step, presented in a cohesive way. Here are six steps to tell data stories effectively. [Keep reading]( NEWS AND VIEWS [PayPal is launching an ad network]( Our view: JPMorgan Chase’s announcement of a commerce media network has paved the way for other financial services and payments companies to launch their own ad networks, and for good reason. These companies have the first-party data necessary to woo advertisers. [US ad market expanded for 13th month in April]( Our view: Smaller ad categories are outpacing the bigger ones in growth. We forecast US total media ad spend to grow by 9.5% this year, reaching a total of $389.49 billion. [Retail media networks drive 183% higher engagement rate than baseline average]( Our view: As the digital advertising world braces for the impending deprecation of third-party cookies—something many publishers remain unprepared for—retail media networks are poised to become increasingly valuable. Their ability to apply first-party data offers a robust alternative for targeted advertising, enhancing their attractiveness to advertisers looking for effective ways to reach specific audiences. ANALYSIS [The way creators make money is changing]( Creators are diversifying their revenue streams beyond influencer marketing. That’s a net positive for the creator economy, but it also puts some creators in direct competition with brands for consumer spending. More creators are going direct-to-consumer to monetize. The way creators make money on social media reflects larger trends within the creator economy: Many are working to become less beholden to brands and social platforms to earn income. The number of creators with multiple revenue streams will continue to rise, especially as high-paying brand deals are now harder to come by. Still, no other social media creator revenue stream—including platform payouts—will come close to the total amount of money US creators will make from sponsored content this year ($8.14 billion). [The way creators make money is changing]( [Keep reading]( THINGS TO KNOW 📺 [Netflix CEO discusses the future of content]( 🔍 [Google AI Overviews, clicks and traffic impact: Unraveling the mystery]( 👻 [Snap redesigns ad business, focuses on ‘intentionality’]( ❓ [What happened to ad-free TV?]( PODCAST [Behind the Numbers: How regulators are forcing social media platforms to think of the kids]( In today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Paola Florez-Marquez, and Minda Smiley to discuss the role that social media platforms are being asked to play in protecting children online. Will regulation, and subsequent heavy fines, force them to get more serious about this? Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by Awin. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](