Chart of the Day: Where loyalties lie

Loyalty program membership and engagement reached new highs in 2023 [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis MAY 28, 2024 [Loyalty program membership and engagement reached new highs in 2023]( [Consumers actively use about half of the loyalty programs they belong to ]( Key stat: US consumers belonged to a total of 17.9 loyalty program memberships in 2023, up from 14.8 in 2019, according to a June 2023 report from Bond. Only about half of those memberships are currently active. Beyond the chart: - [Loyalty]( programs are playing a bigger role in retail as brands seek to boost customer retention rates and increase purchase frequency, according to our [US Retail Loyalty Programs 2024]( report. - They’re also valuable sources of consumer data, which will be critical for marketers once Google phases out third-party cookies next year. - Retailers can use personalization and gamification to provide consumers with a more tailored, engaging loyalty program experience. Use this chart: - Demonstrate consumers’ willingness to sign up for loyalty programs. - Craft strategies to boost consumers' use of membership programs. [Read online]( More like this: - [Discounts are the leading reason consumers sign up for loyalty programs]( - [Loyalty programs’ top friction points include delays, difficulties earning rewards]( - [Consumers want points and rewards above all other loyalty perks]( - [How seamless payments, social commerce, and loyalty apps are driving mcommerce growth]( More Chart of the Day: - 5/24 - [Connected shopping]( - 5/23 - [Holiday preview]( - 5/22 - [Top retail trends worth watching]( - 5/21 - [CMO stints]( - 5/20 - [Social research]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](