TikTok releases new ad tools

Google tests ads in AI Overviews [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis MAY 22, 2024 New emojis just dropped. Which of the following is not one of the seven new emojis proposed by the Unicode Consortium? A) Fingerprint B) Root vegetable C) Harp D) Lighthouse Was this email forwarded to you? Sign up [here](. [Get the answer]( TOP STORY [TikTok’s new ad tools are designed to balance human creativity and AI while driving sales and brand loyalty]( At its fourth annual TikTok World product summit Wednesday, TikTok unveiled fresh ad solutions and creative tools to enhance brand engagement and performance. - TikTok One provides a centralized platform for brands to access creators, production partners, and insights. It includes the TikTok Creator Marketplace and the TikTok Creative Challenge, a program that lets creators submit user-generated content for brands on the app and receive rewards based on video performance. - The Branded Mission offering, which allows brands to crowdsource content from various TikTok creators to co-create authentic content, now includes the popular Duet feature, enabling brands to tap into TikTok’s creative community more effectively to further aid visibility and engagement. - The Symphony AI suite combines human creativity with AI efficiency, offering tools for scriptwriting, video production, and asset optimization. [Keep reading]( NEWS AND VIEWS [Google testing ads in AI Overviews]( Our view: Google aims to prove AI Overviews can boost profits. But with many users unhappy with the new Overviews, incorporating ads in them might not win people over. Still, Google searchers are used to seeing ads, so they might not notice the change. [Google releases several AI updates in creative, measurement]( Our view: AI asset creation, immersive ads, and improved measurement tools will likely be seen as a win for advertisers who won’t need to invest as much into their Google ad campaigns. [Most social media users research on social platforms before making a purchase]( view: An effective social media presence goes beyond influencer posts. Brands need to make sure they have an organic presence on social media, where existing customers are broadcasting their use of products, in order to encourage prospective customers to buy. ANALYSIS [Among companies, Amazon’s ad surge overshadows everything else]( The old Google-Meta duopoly will claim less than 47% of digital ad spending this year. Adding Amazon brings the share above 60%. Every other digital ad publisher pales in comparison, including seemingly major players like Microsoft and TikTok. [Among companies, Amazon’s ad surge overshadows everything else]( [Keep reading]( THINGS TO KNOW 🔗 [LinkedIn begins labeling AI-generated content]( 🎮 [43% of Gen Z think ads in games ruin the experience]( 💸 [Comcast reveals pricing for Netflix, Peacock, Apple TV+ bundle]( ✂️ [TikTok announces layoffs in operations and marketing departments]( PODCAST [Reimagining Retail: Why DTC is working for some and not for others and what is its second act]( On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss who's having the most success in the DTC world, whether flip-flopping so many times has harmed Nike, and how the cookie deprecation effect has impacted DTC. Then, in the second half, we talk about three strategies for what we’re calling the digitally native vertical brand or DNVB's second act. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Arielle Feger. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by Awin. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](