Chart of the Day: Top retail trends worth watching

Retail marketers name ecommerce, TikTok, generative AI as most important trends of 2024 [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis MAY 22, 2024 [Retail marketers name ecommerce, TikTok, generative AI as most important trends of 2024]( [Retail marketers name ecommerce, TikTok, generative AI as most important trends of 2024 ]( Key stat: Ecommerce everywhere, [TikTok]( and social video, and generative AI are the top three trends that retail marketers worldwide are watching this year, according to a November 2023 MediaOcean survey conducted by TechValidate. Beyond the chart: - We forecast US ecommerce sales will reach $1.217 trillion this year, an 8.2% increase from 2023. By 2028, ecommerce sales will represent just over a fifth (20.4%) of total retail sales in the US. - US adults will spend an average of 50 minutes a day with social video, over half (58.4%) of total time spent with social networks, per our forecast. - The top commerce use cases for generative AI among retail professionals worldwide include generating product recommendations for store associates to use in-store (currently used by 59% of retail professionals), creating conversational digital shopping assistants (55%), and creating virtual models for product detail pages (52%), according to a June 2023 survey by Salesforce. Use this chart: - Illustrate retail industry trends. - Justify investments in ecommerce, social video, and generative AI. [Read online]( More like this: - [3 key consumer trends impacting shopping behavior in 2024]( - [More than two-thirds of TikTokers have increased usage despite shopping content changes]( - [What a TikTok ban would mean for ecommerce brands]( - [3 ways retailers can implement AI-powered personalization without being intrusive]( More Chart of the Day: - 5/21 - [CMO stints]( - 5/20 - [Social research]( - 5/17 - [Retail gets social]( - 5/16 - [Performance first]( - 5/15 - [The TikTok-Amazon overlap]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](