Empty cookie jar: exploring the post-cookie landscape

Read the marketer's guide to Google's cookieless future - "EMARKETER FYI" is part of your subscription to the EMARKETER Daily Newsletter. Trouble viewing? [View in browser](. --------------------------------------------------------------- [Marketing Brew](   [Alternative IDs: The solution for the post-cookie internet?]( Google's Cookieless Era: Are You Ready? In the ever-evolving landscape of online advertising, one seismic shift is commanding attention: Google's decisive move away from third-party cookies within its Chrome browser. This transition, [though characterized by shifting timelines and uncertainties]( is already reshaping the digital advertising ecosystem, offering both challenges and opportunities for marketers worldwide. Since Google's landmark announcement in 2020, ad-tech companies have been on a quest to decipher the future of targeted advertising in the absence of cookies. [Marketing Brew's]( team of ad-tech pros decided it's time to dissect these developments in their latest marketing deep-dive. Check out "[Alternative IDs: The solution for the post-cookie internet?]( for insights into the strategies and technologies poised to redefine the future of online advertising. Get to know different aspects of our potentially cookieless future including: - The difference between Deterministic and Probabilistic IDs - Device Fingerprinting and how the biggest players view it - Expert opinions on the consequences of abandoning IP addresses [Read the full report today 🍪]( --------------------------------------------------------------- EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( [Privacy Policy](