4 AI takeaways from under-the-radar innovators

Publishers aren’t ready for the end of cookies [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis MAY 21, 2024 Scarlett Johansson [was approached]( by OpenAI to be the voice of its ChatGPT voice assistant but turned the company down. So it’s strange just how much OpenAI’s Sky voice (which is now suspended) sounds like her. Pop quiz: What percentage of the US population will use voice assistants this year? A) 24% B) 34% C) 44% D) 54% [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [4 AI takeaways from under-the-radar innovators]( Over a quarter (26.6%) of US internet users will use generative AI at work next year, according to our June 2023 forecast. Many applications will come from tech companies embedding AI into existing workflows, like using Microsoft Copilot for productivity or [Google]( Gemini to create images. To stay ahead of the AI innovation curve, marketers should seek out and experiment with new applications, according to experts at the BrXnd NYC AI in marketing conference earlier this month. Here are four key takeaways from the event. [Keep reading]( NEWS AND VIEWS [Has ChatGPT launched its search product in stealth?]( Our view: It’s unclear how exactly ChatGPT is searching the web, but with the company considering making a search engine, publishers should pay attention to the results it serves. As generative AI plays a bigger role in search, being the source that AI Overview references will be important. [Only 32% of publishers are prepared for the end of cookies]( Our view: Even though Google pushed back its cookie deprecation deadline, companies need to prepare. While there may be an upfront signal loss or revenue decline during the transition period, companies stand to lose much more if they stumble into the cookieless future unprepared. [Retail marketers ramp up social media ad spend in 2024]( Our view: The retail industry as a whole will spend $88.13 billion on digital advertising this year, the most of any other industry, per our forecast. About 29% of that ($25.51 billion) will be spent on social media networks. INDUSTRY VIEWS [How loyalty strategy enhances B2B customer relationships]( Explore the benefits of B2B loyalty programs that generate 32% more long-term clients. Find out how personalized rewards and strategic value can strengthen your customer relationships and drive repeat business. This article was contributed by Ansira. [How loyalty strategy enhances B2B customer relationships | Sponsored Content]( [Keep reading]( ANALYSIS [How insurgent brands are using humor, virality, and community to outpace competitors]( While making up just 2% of US market share in their categories, the 97 companies on Bain’s Insurgent Brands 2024 list captured nearly 20% of incremental category growth last year, per the firm. While Bain attributes this growth to volume expansion, price increases, and stealing share from larger competitors, we think there’s more to the story. Here’s how Dude Wipes, Bubble, and The Pink Stuff are connecting with consumers and how brands can learn from their successes—or mistakes. [Keep reading]( THINGS TO KNOW 🤖 [What Google’s VP and GM of Search Ads has to say about AI-powered results]( 😴 [Opinion: This year’s Google I/O was the most boring ever]( 👻 [Snap will ramp up investments in AI and machine learning]( 📉 [Truth Social posts Q1 revenues of $770,500 and net loss of $327.6M]( PODCAST [Behind the Numbers: Disney leads TV usage, a partnership between Walmart and the House of Mouse, and how many is too many bundles?]( On today's podcast episode, we discuss the media companies with the highest TV usage, how ESPN is being maneuvered, how multiple new streaming bundles will change the game, and a tie-up between Walmart and Disney for enhanced targeting and measurement across streaming. Tune in to the discussion with our vice president of content Paul Verna. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Awin. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](