Spotlight: Top Resources and Top Webinars

Insights from our latest sponsors - "EMARKETER FYI Spotlight" is part of your subscription to our EMARKETER Newsletters. Trouble viewing? [View in browser](. [Optimize Your Impact—Measure Across the Funnel]( Unlock the secrets of effective full-funnel measurement in Nielsen's " [Full-Funnel Outcomes: How to Measure Impact Across the Changing Customer Journey]( webinar. Learn how to navigate the evolving customer journey, optimize your campaigns, and measure your brand's impact across every touchpoint. Discover proven techniques and innovative strategies to refine your approach and ensure your marketing efforts deliver powerful outcomes. Don't miss this chance to elevate your marketing strategy with actionable insights. [Register Now]( --------------------------------------------------------------- [How Retail Media Unlocks Brand Building]( Tune into EMARKETER's podcast [Behind the Numbers]( as principal analyst Sarah Marzano and Ryan Mayward, SVP of retail sales at Walmart Connect discuss how retail media is meeting the demand for full funnel campaigns, what folks are building to help with measurement, and how in-store audio can upgrade the experience. Learn about: - The promise of shoppable video ads as part of the customer experience - How Walmart Connect is strengthening its brand-building capabilities to enable full-funnel campaigns - The break-down of internal silos when it comes to the ownership of retail media [Tune In]( Made possible by --------------------------------------------------------------- [Don't Let Your Brand Be Compromised]( Live: May 20 at 2pm ET In a year fraught with heightened risks, securing your brand is paramount. Join EMARKETER’s Paul Verna for an exclusive webinar today. [Gain insights]( on shielding your brand from AI threats, misinformation during a US presidential election year, and connected TV ad fraud. Discover: - Forecasts on ad spending trends elevating brand risk in 2024 - Insights into evolving social media content moderation - Actionable risk mitigation tactics for marketers Secure your brand’s future. [Join now]( [Register Today]( --------------------------------------------------------------- [Who’s Watching: OTT and Pay TV Viewer Trends]( In 2024, cord cutters will outnumber traditional pay TV households in the US as two-thirds of the population watches fee-based subscription services such as Netflix, Amazon Prime Video, and Hulu. Download a complimentary copy of our analyst report, “[US OTT and Pay TV Viewership Forecast 2024]( presented by MNTN Research. You’ll gain insight into which services are best positioned for viewership growth, the upswing in ad-supported video on demand (AVOD) and free ad-supported TV (FAST) offerings like The Roku Channel, and the rise of digital pay TV. [Download Now]( Made possible by EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [eMarketer's Facebook]( [eMarketer's LinkedIn]( [eMarketer's Twitter](